Published Blogs Branding

The Magical Post-Click Landing Page: 7 Tricks For Better Conversions

Posted By Linear on Branding

https://lineardesign.com - Over 96% of ad clicks don’t convert, and a huge part of that is due to the lack of landing page optimization. Many digital marketers focus too little on post-click optimization because pre-click strategies get the lion’s share of attention. That said, pre-click optimization is necessary for a successful ad campaign, but dedicating too [...]
The post The Magical Post-Click Landing Page: 7 Tricks For Better Conversions appeared first on Linear Design.

Facebook Retargeting: Solving The Mystery Once And For All

Posted By Linear on Branding

https://lineardesign.com - In the world of PPC management, you often find yourself asking an endless list of questions. “How can I improve my ad performance? How can I successfully remarket to people who’ve visited my website? What’s for lunch? What is Facebook retargeting?” and many, many more. Me too, Kelly. You know who else asks [...]
The post Facebook Retargeting: Solving The Mystery Once And For All appeared first on Linear Design.

Google Tag Manager: The One Guide to Rule Them All

Posted By Linear on Branding

https://lineardesign.com - When the Google Tag Manager was released in 2012, it ushered in an era of peace and unity. Before the Google Tag Manager, chaos reigned. Marketers would demand to know why people choose to buy things, submit forms, or make phone calls. They would pay copious amounts of money to Development Teams or [...]
The post Google Tag Manager: The One Guide to Rule Them All appeared first on Linear Design.

Google Keyword Planner: Eye Opening Tips To Strike Gold In Half The Time

Posted By Linear on Branding

https://lineardesign.com - The Google Keyword Planner tends to get a bad rep in the world of PPC and SEO. It’s really not its fault; Google does its best to make the tool as useful and relevant as possible while keeping it free. Other companies decided to take the world of keyword research and expand on [...]
The post Google Keyword Planner: Eye Opening Tips To Strike Gold In Half The Time appeared first on Linear Design.

Landing Page Layout: The Secrets To Conversion-Friendly Design

Posted By Linear on Branding

https://lineardesign.com - Whoever said looks aren’t everything was clearly not a landing page designer. Like it or not, looks matter, and they play a huge role in how your landing page performs. However, this doesn’t mean your landing page has to be beautiful to get good results. Although aesthetically pleasing design can be helpful, it [...]
The post Landing Page Layout: The Secrets To Conversion-Friendly Design appeared first on Linear Design.

LinkedIn Ads Mastery: The Ultimate Guide To Reach Your Goals

Posted By Linear on Branding

https://lineardesign.com - LinkedIn Ads have been the red headed step child of social ad platforms for some time now. In their early days, they didn’t even have specific targeting options. Without anything other than a general audience to target it kind of felt like you were gambling. You basically gave them your money pulled the [...]
The post LinkedIn Ads Mastery: The Ultimate Guide To Reach Your Goals appeared first on Linear Design.

How To Harness The Power Of Facebook Dark Posts For Wickedly Good Results

Posted By Linear on Branding

https://lineardesign.com - The Dark Web’s reputation and heinous stories are well-known. So the first time someone hears about Facebook Dark Posts, they tend to think of something malevolent. It is natural to assume that things on the internet starting with “dark” are offsprings of the Dark Web. Thankfully, this is a common misconception. This is [...]
The post How To Harness The Power Of Facebook Dark Posts For Wickedly Good Results appeared first on Linear Design.

11 Breath Taking Ways To Improve Your Google Ads Performance

Posted By Linear on Branding

https://lineardesign.com - Great quality scores, high click through rates, and low costs per click will get you nowhere if you’re not hitting your conversion goals. Your Google Ads performance is ultimately measured by your ability to generate conversions. Not just any conversion mind you, we’re talking about high-quality conversions that turn into sales. Yet even [...]
The post 11 Breath Taking Ways To Improve Your Google Ads Performance appeared first on Linear Design.

Understanding The Factors That Affect Your Quality Score with Tips for Quick Improvement

Posted By Linear on Branding

https://lineardesign.com - The first few times someone tried to discuss Quality Score with me, I think I looked like this: Quite frankly, the explanations offered online were never that clear. But this article comes from much research and personal experience with Quality Score. I’ll go over what this oh-so-complicated metric is. We’ll also discuss how [...]
The post Understanding The Factors That Affect Your Quality Score with Tips for Quick Improvement appeared first on Linear Design.

Google Ads Display Ad Sizes: The Best Sizes, Templates, And Examples

Posted By Linear on Branding

https://lineardesign.com - Do you need to know what Google Ads display ad sizes are the most common? In this post, we’ll show you the most popular banner ad sizes, which banner sizes perform the best, and give you free downloadable templates to help you get started. Then we’ll show you how to design high performing [...]
The post Google Ads Display Ad Sizes: The Best Sizes, Templates, And Examples appeared first on Linear Design.

The Ultimate PPC Glossary for Google Ads, Facebook Ads, And More

Posted By Linear on Branding

https://lineardesign.com - This PPC Glossary was written to be bookmarked. Back when I was starting out in the world of PPC, I had one wish. I longed for a comprehensive list of terms. Well wish no more, here is your complete glossary of PPC terms. Written in 2019 and it will continue to be updated [...]
The post The Ultimate PPC Glossary for Google Ads, Facebook Ads, And More appeared first on Linear Design.

5 Essential Tools for DIY Brand Building

Posted By erikemanuelli on Branding

http://www.huffingtonpost.com - Branding is the most elusive aspect of business.

It’s completely intangible. It’s the perception consumers have of your business. It can be positive: trustworthy, dependable, exclusive, or quality. Or it can be negative: dishonest, sleazy, worthless or even invisible.

It’s all about perception.

You want to build the brand image that matches your overall goal. You can’t leave this to chance.

If you’re ready to take charge of your brand, here are five essential tools that will help you create a killer brand this year.