Have you ever scrolled through your Facebook Newsfeed and come across an ad that was so well-suited that it felt creepy? It was like the advertiser could read your mind or had been stalking you.
Maybe you have been planning a vacation, and suddenly, you are face-to-face with a Lonely Planet survival guide. Or maybe you’re in a long-distance relationship, and all of the sudden, you see an ad of florist doing worldwide delivery.
It actually isn’t as weird as you think. Facebook knows a lot about you (and which websites you visited), and it uses that information to let advertisers target their ads to select groups of people.
As an advertiser, you can identity and reach a target audience, as long as you know which targeting options to use. I’ll be covering 20 non-interest-based tar
geting in this article and (hopefully) giving you some fresh ideas for your next campaign.
Successful online advertising strategies rely on high viewability rates.
The more an ad is seen, the greater the chances are the user will make a purchase.
This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad analytics.
Improving ad viewability is still the key to successful online advertising, and investing time into improving these rates has a positive impact on publisher revenue.
Contextual advertising — also referred to as in-text advertising or content links in some cases – turned out to be the easiest way to generate a small passive income from my blog’s traffic, as all it took was inserting a link (or a script code) into my existing posts and let the links make me money.
This guide is here to help you make important decisions about how to display contextual link ads on your blog in regard to UX, ethics and relevance.
TV commercial is not dead, but it needs to be associated with video advertising strategy. Here is how to make it work for your business.