Published Blogs Marketing

8 Essential Questions that Global Marketing Managers Must Ask

Posted By GuestCrew on Marketing - The Power of International Advertising

International advertising plays a critical role in creating brand recognition for many companies, including Apple, McDonald’s, Nike, Disney and Toyota. Although advertising isn’t solely responsible for the success of these brands, it would be difficult to imagine succeeding without advertising.

Four Game-Changing Approaches to Mobile Marketing

Posted By erikemanuelli on Marketing - Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.

According to Kenshoo’s latest quarterly report on mobile app advertising, over the past year, app developers have increased their spending on Facebook ads alone by 293 percent.

A game-changing approach to mobile marketing is all about covering four key areas, explained in this post.

Marketing to Cultures and Subcultures

Posted By GuestCrew on Marketing - Since culture permeates so much of our daily lives, it makes sense that consumer behavior is influenced by culture.

Successful international marketers must understand the differences in cultures and the methods they should employ to influence product mix decisions and consumer demand.

International marketers who go to market blind to cultural differences may fail miserably.

Traffic-Boosting SEO Fundamentals For Content Marketing

Posted By socialwebcafe on Marketing - Check out 15 ways to grow your business and get it at the top of Google rankings.

SEO and content marketing are becoming more aligned every day. Search engines are increasingly focused on the same user engagement signals content marketers track, and content marketers urgently want the free traffic SEO can bring to them.

Global Branding Challenges

Posted By GuestCrew on Marketing - Once a brand achieves success in its domestic market, top management usually explores opportunities to market the brand internationally. Multi-national companies continuously investigate new opportunities to grow their market share by entering emerging markets

This Is How You Should Be Promoting Your Company

Posted By erikemanuelli on Marketing - Many people will tell you that the way you should be marketing your company is the same, no matter what your business.

But actually, the type of marketing that you are investing in or should be investing in largely depends on where your customers come from.

If you are looking to attract global customers, then you should be focusing most of your campaign online.

However, if you are a small business looking to attract the local community things can be a little different. We’ll start with an online business first.

7 Ways to Create Traffic-Boosting Content in the Context of Content Curation

Posted By erikemanuelli on Marketing - If you know something about content curation, you likely wonder how it could possibly be useful for increasing site or blog traffic. How can the process of collecting, organizing, and displaying information on a specific subject become a tool for attracting more readers? There seems to be a disconnect. How can you increase traffic to your site or blog when you are gathering content from other online sources? You may even be pointing your readers to other sites.

There are many content curation tools and networks.