According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.
Email marketing must become more adaptive and better tailored to the unique buying stage of each audience member. Not surprisingly, full-scale marketing automation produces on average an 80 percent increase in leads and a 77 percent lift in conversions.
For a brand to survive, it has to invest heavily in three email marketing trends that are proving to be effective.
Only 2-4% of your website traffic will convert on their first interaction with your business. And there are WAY too many businesses who think that driving more traffic to their business, is the key to success.
“We just need to get 1000 more page views to hit our sales target…”
And to some extent, that works….but you’re leaving 96% of that traffic on the table.
If you’re serious about taking your business to the next level, you need to start thinking about how you interact, and engage with your customers.
Otherwise, you’re casting your line, without any bait. Something will bite eventually, but you may go hungry just sitting there and waiting…
Keep reading to learn how….
Content marketing is more than just writing words. It’s giving words power through information and persuasion. And when you use content marketing wisely, you can easily reach your market and command them to buy.
The trick is simply learning all of the ways you can make your words work for you.
Introducing Temok Web Hosting with a $150 Cash and $120+ in Free Web Hosting Giveaway Contest
A guide to the absolute-best most-essential Firefox and Chrome Extensions for online marketers, bloggers, SEOs and people that work online.
Welcome to episode 44 of the Content Champion podcast, and boy do I have something special for you this time, as my guest is none other than high profile online entrepreneur and founder of my favourite web host, Terry Kyle of Traffic Planet Hosting.
App store localization can be tricky, but it’s not exactly rocket science. In this post, we’ll show you how to do it right.
The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply.
If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right company or person at the right time.
Sales and marketing professionals in small and medium enterprises can leverage the power of cloud-based and big data tools to more effectively bring their message across.
Understand why storyselling makes it easier for people to understand and remember your content.
In-between recording audio for my new content marketing course, I’ve managed to put together an excellent new episode of the Content Champion podcast – and it’s an entertaining show with Zac Johnson on how to make money blogging…
Life in the e-commerce fast lane is tough.
E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to the problems that any e-commerce business faces. The growing showrooming trend further threatens the very existence of online businesses.
But here’s the good news: Shopping cart abandonment can still be viewed as an opportunity to be harnessed. And with behavioral targeting and dynamic pricing, you can recover many of those lost sales.
Bloggers are using many ways to earn money from their blogs and one of the great way is Affiliate Marketing.I started Affiliate marketing on my blog and researched on it to optimize it for more sales on my blog.I read many guides on it that gave me really super results and i got my Affiliate sales increased by 90% as new in Affiliate marketing it was a big achievement for me.So i am sharing all of that things that i learnt from the guides of Pro Bloggers as well as my own experiments with Affiliate marketing.