Published Blogs Social Media

5 Steps to Craft An Accurate Buyer Persona Using Social Media Data

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Steps to Craft An Accurate Buyer Persona Using Social Media DataUma BhatTue, 09/18/2018 - 14:12 As a marketer do you know who your ideal customers are?Do you know their age and gender? Do you know where they shop? How often do they shop? Which location are they based in? What are their interests?These are very important details about your customer that can give numerous hints about their buying pattern. Buyer personas are not really a new thing right? It’s an age-old marketing technique used by companies to connect better with their audience. The method of collecting the buyer personas was mainly based on surveys and focus groups. In an era of social media, there has been more access to user information that can be used to craft accurate buyer personas. With the data being at

11 Tips To Humanize Your Brand For Long-Term Business Growth

Posted By shameel on Social Media

https://www.cloohawk.com - 11 Tips To Humanize Your Brand For Long-Term Business GrowthUma BhatFri, 09/14/2018 - 13:47 Do you think people really trust brands? They might see brands as a faceless profit making machine which constantly bombard people with advertisements. But there is no need to worry; there is a solution for this. Humanizing your brand!! Since your audience trusts people more than brands, you have to make your brand look a little more like a person than a robot or a corporate. Add a human voice and personality to your brand. Here are 11 Tips To Humanize Your Brand For Long-Term Business Growth: 1. Add Faces To Your NameNo one wants to talk to a robot, right? Giving your brand a face and a real name will earn more trust from consumers.Adding a face to your posts and content makes it more h

Social Media And Its Role In The Customer Journey

Posted By shameel on Social Media

https://www.cloohawk.com - Social Media And Its Role In The Customer JourneyUma BhatTue, 09/11/2018 - 17:54 Social media has the power to influence potential customers at different stages in the journey of becoming a customer. Customer’s journey is the process involving a brand building a relationship with potential customers from the start until the stage of a purchase and beyond as well. Each stage of a customer journey is different and brands have to customize their social media marketing efforts to match the requirement. At the start, customers need awareness about the brand and its offering. At a later stage they have started to narrow down their choice and now need more of a influencer to convince their choice. A social proof might help further to move towards a purchase. And towards the end of the

7 Steps to Monitor Online Brand Mentions

Posted By shameel on Social Media

https://www.cloohawk.com - 7 Steps to Monitor Online Brand MentionsUma BhatThu, 09/06/2018 - 14:20 Consumers of products and services are all over the internet and are using social media, forums, blogs, online communities, and websites to express their experiences, liking or hatred towards a brand. When a name of a company or the product name is mentioned in a social media post, or a blog, or any other form of content, this is referred to as brand mention.But chances are that you are not aware of what consumers feel about your product because you are not monitoring the social media and other sources of brand mentions.  Or even if you are monitoring social media, it could just be scrapping the surface of the huge ocean of social media. Brand monitoring in simple terms means an effort by brands to know the

5 Outdated Marketing Practices Holding Back Your Business

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Outdated Marketing Practices Holding Back Your BusinessUma BhatFri, 09/07/2018 - 17:03 Does anyone remember the phone booths? You can hardly see them now right? New mobile phones and smart phones have wiped out the existence of phone booths. No one today needs a phone booth to make a call.  Advancements in technology have made it possible to replace older and lesser convenient methods and accessories with newer and user friendly gadgets. This holds good in all fields including marketing. Digital technology, social media, latest tools, advanced marketing techniques and improved content has brought in the greatest changes to marketing in our time. But you still do see few phone booths that are deserted and non-functional. This is an indication that they are clearly in decline.S

5 Ways to Get More Customer Reviews Using Social Media

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Ways to Get More Customer Reviews Using Social MediaUma BhatMon, 09/03/2018 - 13:30 How much influence do you think the customer reviews have on a person’s buying decisions?  You will be surprised to know that 85% of consumers trust reviews as much as personal recommendations.This makes it more important for you to generate positive customer reviews which can make or break your business. But how do you acquire reviews? For this you need to have a strong and well planned reviews acquisition process which is proactive and not reactive. Instead of waiting and hoping that customers will write reviews, you should start to actively use social media platforms such as the Facebook, Twitter, Instagram and Pinterest to bring in the customer reviews for your business. Here are 5 Ways to

4 Steps To Convert Your Website Visitors To Potential Business Clients

Posted By shameel on Social Media

https://www.cloohawk.com - 4 Steps To Convert Your Website Visitors To Potential Business Clients Uma BhatThu, 08/30/2018 - 16:14 You already have a website but you have realized that merely having a website is just an opportunity to generate leads. Unfortunately by just adding a ‘Click here’ or ‘Subscribe’ button will not do the trick. For businesses and marketers it's a chance to create more leads only when you work enough on building it into a lead-generating asset. The lead generation process usually starts from a company website when a visitor clicks your site pages or blogs and finally on a call-to-action (CTA). Generating leads may be the easiest part but to make sure you don’t lose the leads, needs a whole lot of attention and effort. Make sure you keep in touch with your new contacts. Constant f

6 Positive Effects of Social Media Marketing on Your Business

Posted By shameel on Social Media

https://www.cloohawk.com - 6 Positive Effects of Social Media Marketing on Your BusinessUma BhatWed, 08/22/2018 - 16:45 Social media has become a powerful platform for marketing due to the high brand exposure and great return on investment. When more than 3 billion people are browsing social media content, it opens an infinite opportunity for brands and business to promote products and services using social media.Social media marketing has positive effects on your business. It offers an opportunity for the public to find you on social media. The biggest effect of social media marketing is that you can reach to your targeted audience, stay engaged with them and respond to their queries quickly. Social media is a great way to evaluate your competition by monitoring their social media pages. Here are 6 Posi

5 Social Media Mistakes That Social Media Managers Should Not Overlook

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Social Media Mistakes That Social Media Managers Should Not OverlookUma BhatTue, 08/21/2018 - 11:39 Social media marketers are trying to establish brand image and are taking all possible measures to ensure a good first impression on social media. When you are doing something wrong, it’s an opportunity lost and might even mean that your competitors race ahead in the completion. And believe me, repairing the online mistakes is not an easy task!! Though social media marketing is a powerful tool for brand awareness, it can be a disaster if something goes wrong.  The best way to avoid these disasters is to be aware of the 5 common mistakes that you can’t afford to commit on social media. 1. Not Choosing The Right Social Media PlatformSocial media is vast and every single platform

6 Reasons for Having Your Brand Presence on Social Media

Posted By shameel on Social Media

https://www.cloohawk.com - 6 Reasons for Having Your Brand Presence on Social MediaUma BhatThu, 08/16/2018 - 10:07 By 2019, the number of social media users worldwide is expected to reach about 2.77 billion people, up from 2.46 billion in 2017. When there are so many potential customers on social media, it offers a great opportunity for brands to reach their online audience.When you have a brand presence on social media, connecting with your target audience becomes much easy. It is always intelligent to reach out to your audience than to wait for your audience to reach out to you. If you already don’t have a brand presence on social media, you are missing out on an important opportunity to connect with your potential customers and engage new leads.Here are 6 Reasons for Having Your Brand on Social Media1

Discover 7 Ways To Use Psychology In Your Social Media Marketing

Posted By shameel on Social Media

https://www.cloohawk.com - Discover 7 Ways To Use Psychology In Your Social Media MarketingUma BhatFri, 08/17/2018 - 17:07 Companies are making social media marketing as one of their most important marketing vehicles. But it is important to understand the psychology of the audience to tap into the social media.  Because when you understand the most important aspect of your business, that is your customers, only then will you be able to serve them the best. Insights into social media audience psychology will make you a more effective social marketer. Imagine if you can understand what your audience thinks and feels while on social media? Here are 7 Ways To Use Psychology In Your Social Media Marketing to dive into your consumers’ social media minds and discover the reasons why people read and share your c

Automate 8 Social Media Marketing Tasks Using AI

Posted By shameel on Social Media

https://www.cloohawk.com - Automate 8 Social Media Marketing Tasks Using AI Uma BhatTue, 08/14/2018 - 09:43 "The future of personalized customer experience is inevitably tied to 'Intelligent assistance” Says Dan Miller, the founder of Opus Research. Artificial Intelligence (AI) has soon started making the lives of social media marketers easier. From minute repetitive tasks such as content posting, scheduling and distribution and all the way up to building intelligent marketing strategy tasks such as visualizing business insights and competitor analysis, AI is creating a smoother and smarter experience to every social media marketer every day. A research conducted by Demandbase shows that 80 percent of marketers believe that artificial intelligence will revolutionize marketing as early as 2020.Social medi

5 Tips To Promote Your Content That Can Boost Traffic And Engagement

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Tips To Promote Your Content That Can Boost Traffic And EngagementUma BhatFri, 08/10/2018 - 13:41 Content creation is no doubt a big part of your overall social media marketing equation. But content promotion is the most overlooked aspect of your content marketing efforts. Derek Halpern of Social Triggers explains how content creation and content promotion should follow the 80:20 split; 80 percent promotion and 20 percent creation.  That equals to a large amount of your time towards finding creative ways to promote your content. Here, I will cover 5 tips to promote your content that can boost traffic and engagement. Most of the successful social media marketers are using these techniques and tips to reap the benefits of content promotion. 1. Cross Post Your Content On Multipl