http://positionly.com - Rankings are a great measure of SEO success. They don’t paint the whole picture though. You may know that what you do is working. But what about your boss, a business partner, client, spouse or whoever else you have to report to? Current rankings for a particular keyword are not enough to convince them to... Read more »The post How to Master SEO with Google Analytics – Beginners Guide appeared first on Positionly Blog.
http://positionly.com - Google increasingly takes third party content and displays it on Google so that the need to click through to your site gets eliminated. This is part of the so called Google Knowledge Graph, an initiative to provide information people search for right on Google instead of sending visitors to other sites. Some SEO experts like... Read more »The post Knowledge Graph: Does it Make Sense to Optimize for the Google Scraper? appeared first on Positionly Blog.
http://positionly.com - There’s nothing better than a new customer, right? And the sudden rush of blood to the head when you get a new sale notification is often the best reward. But no sale happens by itself. You need to work your bones off to acquire customers and gee, you must know this well already. But while... Read more »The post 9 Customer Acquisition Tactics For Smart Marketers appeared first on Positionly Blog.
http://positionly.com - Like the canonical tag we recently discussed, the use of Rich Snippets (or Schema.org markup) is by no means mandatory, but it does benefit search engines, users and yes, even site operators. The big difference though is that, unlike the canonical tag, the benefit is more noticeable to all involved: The search engines are able... Read more »The post A Beginner’s Guide to Rich Snippets appeared first on Positionly Blog.
http://positionly.com - Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but... Read more »The post 30 Most Important Google Ranking Factors A Beginner Should Know appeared first on Positionly Blog.
http://positionly.com - For the last few years “link building” has been the magic topic that made a blog post succeed in the Internet marketing arena. Just cover that magic topic without sounding silly and you attract enough influential people to share your article. Now it’s the same mechanism but a different topic. Articles about content beat those... Read more »The post Why Covering Content Beats Links for Attracting Influencers appeared first on Positionly Blog.
http://positionly.com - While Google attempts to scare SEO aware webmasters to link out to other sites, average people link and share more than ever. Will Google finally subdue the Web as we know it or will the people prevail by spreading link love naturally? Which one of the two trends has better chances? Will the current summer... Read more »The post The Summer of Link Love appeared first on Positionly Blog.
http://www.louderonline.com.au - It’s happened. Over the last few weeks the SEO and online marketing industry went in to a mini melt down as Google took a massive leap towards 100% ‘not provided’ keywords. It’s been happening for years. Google have stated that for privacy reasons, they are moving forward towards not reporting on keyword data from organic [...]The post The Evolution of ‘Not Provided’ [Infographic] appeared first on Louder Online.
http://www.louderonline.com.au - Updated 11/11/2013 to swap out the now defunct Optify When it comes to having a good SEO strategy, the right tools can have a huge impact on the success or failure of the campaign. These days, there are hundreds of different tools out there that you can leverage to determine critical keywords, identify technical errors [...]The post 30 Of The Best Tools For Enterprise SEO appeared first on Louder Online.
http://www.louderonline.com.au - Whether you’re just starting out or have been optimising your content for a while, you know there are a lot of variables that go into search engine optimisation. With so many different decisions to make and things to consider, few people get SEO completely right their first time around. Mistakes are likely to happen, and [...]The post 7 Fatal SEO Mistakes That Destroy Your SEO Program appeared first on Louder Online.
http://www.louderonline.com.au - Content marketing can seem like a massive undertaking for any business who has yet to dip their toe in to this concept of ‘pull’ marketing rather than ‘push’ marketing. Some businesses just don’t know where to begin. Others have started, but they haven’t had a lot of success even after investing a lot of time [...]The post 21 Interviews And Case Studies About Content Marketing Success appeared first on Louder Online.
http://www.louderonline.com.au - Every content marketing strategy is different, and every business faces its own challenges. Addressing every one of these challenges in a blog post is impossible, but there are a few common faults that can be highlighted. These are some of the most common mistakes I see preventing the content marketing efforts of companies from bringing [...]The post Why Your Content Marketing Strategy Never Works Out appeared first on Louder Online.