http://nopassiveincome.com - A lot of blogs are created each day over the internet and if you want to have a chance to reach success, your site needs to differentiate from the others. You do not have a second chance to make a great first impression, and a beautiful dress will help you a lot. The same principle […]
http://positionly.com - When it comes to content many people still seem to be in the SEO stone age with repetitive keyword usage, lack of clarity and context, boring headlines just for the sake of Google search. By now that doesn’t work anymore if it ever did. Content findability is the key element of getting editorial sites to... Read more »The post 5 Ways to Create Findable Content Without Keyword Stuffing appeared first on Positionly Blog.
http://positionly.com - Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in your strategy, rather than as the... Read more »The post How To Use Customer Value to Move Your Business Forward appeared first on Positionly Blog.
http://positionly.com - Big brands are everywhere. But I don’t care that there is hardly an aspect of our lives that’s not dominated by Apples, Samsungs, Nestles and others. Given my professional affinity though, their unfair prominence in search gets to me. Type any keyword into Google and you are bound to see big brands occupying top results.... Read more »The post How Big Brands Do SEO (and Few Hacks to Beat Them) appeared first on Positionly Blog.
http://nopassiveincome.com - So you created your first blog and you wrote some amazing articles. You feel proud of your content, and you know it’s worth reading. But no one is visiting, nor commenting your posts. Also, you’ve just started your journey online, you don’t have strong connections. You landed in the right place, then! I have the […]
http://positionly.com - It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not... Read more »The post 3 Conversion Hacks that Will Boost Your Revenue Sky High appeared first on Positionly Blog.
http://positionly.com - Ready to start getting the word out about your startup? Then you need a marketing strategy. Of course, in a world filled with advice on content marketing, email marketing, local marketing, mobile marketing, search engine marketing, and social media marketing, it’s hard to tell where you should start. Fortunately, we can make the process for... Read more »The post Online Marketing for Startups: A Step-by-Step Beginner’s Guide appeared first on Positionly Blog.
http://positionly.com - Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on... Read more »The post Keyword Research Masterclass: Using the Google Keyword Planner appeared first on Positionly Blog.
http://positionly.com - Rankings are a great measure of SEO success. They don’t paint the whole picture though. You may know that what you do is working. But what about your boss, a business partner, client, spouse or whoever else you have to report to? Current rankings for a particular keyword are not enough to convince them to... Read more »The post How to Master SEO with Google Analytics – Beginners Guide appeared first on Positionly Blog.
http://positionly.com - Google increasingly takes third party content and displays it on Google so that the need to click through to your site gets eliminated. This is part of the so called Google Knowledge Graph, an initiative to provide information people search for right on Google instead of sending visitors to other sites. Some SEO experts like... Read more »The post Knowledge Graph: Does it Make Sense to Optimize for the Google Scraper? appeared first on Positionly Blog.
http://positionly.com - There’s nothing better than a new customer, right? And the sudden rush of blood to the head when you get a new sale notification is often the best reward. But no sale happens by itself. You need to work your bones off to acquire customers and gee, you must know this well already. But while... Read more »The post 9 Customer Acquisition Tactics For Smart Marketers appeared first on Positionly Blog.
http://positionly.com - Like the canonical tag we recently discussed, the use of Rich Snippets (or Schema.org markup) is by no means mandatory, but it does benefit search engines, users and yes, even site operators. The big difference though is that, unlike the canonical tag, the benefit is more noticeable to all involved: The search engines are able... Read more »The post A Beginner’s Guide to Rich Snippets appeared first on Positionly Blog.
http://positionly.com - Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but... Read more »The post 30 Most Important Google Ranking Factors A Beginner Should Know appeared first on Positionly Blog.
http://positionly.com - For the last few years “link building” has been the magic topic that made a blog post succeed in the Internet marketing arena. Just cover that magic topic without sounding silly and you attract enough influential people to share your article. Now it’s the same mechanism but a different topic. Articles about content beat those... Read more »The post Why Covering Content Beats Links for Attracting Influencers appeared first on Positionly Blog.