New Business

Are You Still Making These 8 Avoidable Email Marketing Mistakes in 2020?

Posted By ivanpw 4 days ago on Business

http://www.bizpenguin.com - If someone conducts a random search online to find the most effective digital media channel, most will be surprised. It is not content marketing or SEO that is found on the top of the list. The top option is email marketing.While it is considered one of the oldest digital channels out there, most people check their emails regularly. It doesn’t matter if they are on the go, at work, or at home. Email is still a top channel with a higher open rate.…The post Are You Still Making These 8 Avoidable Email Marketing Mistakes in 2020? appeared first on Biz Penguin.

10 Advanced Email Segmentation Tactics for eCommerce

Posted By ivanpw 1 day 15 hours ago on Business

http://www.smbceo.com - Random email blasts have become a ‘thing of the past’!Gone are the days when a single email message was enough for all the subscribers. Current times are bringing in customization like never before. The moment your subscribers will feel that your emails aren’t bringing any unique value proposition to the table, they will start losing interest or worst still, will mark your emails as spam. The benchmark email marketing success theory relies upon personalization; and email list segmentation is its linchpin!Generalizing your audiences can cost you, thus, email segmentation tops the list of email marketing best practices.Email Segmentation is a process of splitting up your subscribers into smaller groups based on different criteria.…The post 10 Advanced Email Segmentation Tactics for eC

7 Misconceptions About Workers’ Comp Insurance

Posted By ivanpw 5 days ago on Business

http://www.bizpenguin.com - Anyone starting or expanding a business knows how many hurdles you have to cross to operate legally. From safety regulations to taxes to insurance, business owners have to stay up to date on local and federal laws to remain compliant—and to run a healthy business that values its customers and employees.Regardless of the size of your business, you’ll need numerous forms of insurance to comply with the law or to protect your assets. Workers compensation insurance, also known as just workers’ comp, is a generally required form of coverage that many new business owners find complicated.Much of this confusion stems from the fact that states have different laws and policy options for workers’ comp.…The post 7 Misconceptions About Workers’ Comp Insurance appeared fi

Everything You Need to Know About a Tenant Lawyer in Los Angeles

Posted By ivanpw 3 days ago on Business

http://www.smbceo.com - Although landlord and tenant disputes are common, for the latter it can be more stressful and damaging. Fortunately, with the help of a tenant lawyer, tenants based in Los Angeles can expect their situation to ease and be manageable.Read on to know and manage your expectations when it comes to hiring a tenant lawyer Los Angeles…How can a tenant lawyer in Los Angeles help?A tenant lawyer will provide legal counseling and represent you in any disputes you might have with your landlord. At the same time, your lawyer can dissect your lease contract to make sure that your rights as a tenant are not stepped on and the stipulated terms are compliant with the law.…The post Everything You Need to Know About a Tenant Lawyer in Los Angeles appeared first on SMALL BUSINESS CEO.

Digital Marketing for Start-ups: Where do start-up businesses go wrong, and why do they fail? (Plus how to avoid the pitfalls of start-up marketing)

Posted By ivanpw 4 days ago on Business

http://www.smbceo.com - Quite contrary to popular belief, you can’t just add a ‘kart’ to your website and call it a start-up. It is not even a traditional business, or one-man-show either. A start-up is launched when it has a unique idea or product that fills the gap between demand and supply or is the solution that many people would like to have.A tech-enabled platform ( BharatSthali Sarees ) to bring handloom sarees at your doorsteps on a shoestring budget is a start-up, and so is a business trying to bring some management and technology-led innovation into the disorganised industry of handymen and technicians.…The post Digital Marketing for Start-ups: Where do start-up businesses go wrong, and why do they fail? (Plus how to avoid the pitfalls of start-up marketing) appeared first on SMALL BUSINESS CEO.

Announcing New Features through Customer Engagement to Promote Product Adoption

Posted By ivanpw 4 days ago on Business

http://www.smbceo.com - Tech companies are launching advanced innovations left, right, and center. Every business is looking for efficient software to improve performance to counter the stiff competition.photo credit: FlickrAmid all the growth, chaos, and changes, loyal customers are waiting to see what you come up with next! For such a segment, your latest feature could be a lifesaver.However, there’s a group of prospective customers that don’t even know your product or its feature exists. To help this segment learn about the new feature, you need to conduct an effective announcement. The strategy is to include the users to smoothen the adoption process while saving your resources.…The post Announcing New Features through Customer Engagement to Promote Product Adoption appeared first on SMALL BUSINESS CEO