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3 Fatal Conference Booth Mistakes that Small Business Owners Make – and How to Avoid Them

Posted By ivanpw 180 days ago on Business

http://www.smbceo.com - There are plenty of good reasons why small business owners should consider presenting at — rather than just attending — conferences. For one, it’s an opportunity to showcase their products and services to a high volume of prospective customers and to attract interest from potential suppliers, vendors, influencers, and other strategic partners.

However, some small business owners fail to achieve significant — or in some cases any — return on investment from their conference-booth spend. And while each story has its unique variables and nuances, typically it’s the unfortunate result of making one, some, or all of the following fatal mistakes:
1.…

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