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4 Ways a Marketing Database Guarantees a Steady Stream of Revenue

Posted By ivanpw 1336 days ago on Business

http://www.smbceo.com - Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!

If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.
What a Marketing Database does for Your Company
1. CLTV
Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.
2. RFM
Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…

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