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5 Ways to Harness The Power of Artificial Intelligence in Social Media Marketing

Posted By shameel 446 days ago on Marketing - We, as humans have limitations of time and energy, whereas machines do not.

Social Media marketing is about reaching out to your potential customers over the social media platforms. With more than 2.5 billion social media users, it could be overwhelming for a human to analyse customers, their interests and their varied shopping habits.

Now Artificial intelligence and humans can work together to apply intelligence using machines and understand the deep layers of customer preferences. Artificial intelligence can be applied at various stages of the customer life cycle starting from targeting a potential customer to retaining a loyal customer.

The biggest challenge however is to remove the chaff from the wheat. It is estimated that nearly 80% of the posts on social media are useless from a marketing standpoint or repetitions with little knowledge being added. Artificial intelligence has got to a point where it is very good at this task.

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