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6 Advertising Thought Leaders To Follow In 2017

Posted By erikemanuelli on Advertising

https://www.inc.com - The buzz over new advertising technology only seems to be growing and the ideas keep rolling in. We're seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts.

After a flurry of IPOs and acquisitions in 2013-2014, the industry is poised to grow by over 300 percent by 2020. Publishers and brands from all industries are realizing the strategic potential of highly targeted advertising that has global reach.

But who are the people behind the scenes, building the next generation of the ad tech industry from the ground up? These six ad tech thought leaders represent the best and the brightest that advertising innovation has to offer this year.

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