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A Business Case for Cashback Marketing

Posted By ivanpw 1235 days ago on Business

http://www.smbceo.com - You can get cashback on pretty much everything these days, but what is cashback marketing and how does it work? Cashback marketing provides money back to customers when they make specific purchases. This might seem too good to be true for the customer, who would likely have made those purchases anyway. You might also question what benefit it has for the cashback website, or for the company selling the products. It works like a “revenue share model” for the providers, which benefits them, as well as the customer and the merchants who partner up.
photo credit: InvestmentZen / Flickr
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