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Back to Basics – How Talking to Customers is Making a Comeback

Posted By ivanpw 1463 days ago on Business

http://www.smbceo.com - It may sound obvious, but talking directly to a potential customer is one of the most effective ways to promote what you do. By talking directly, I don’t mean crafting a personalised email to a carefully curated mailing list. I’m talking about having a conversation face to face.
photo credit: Jon Crel / Flickr
That’s where pop-up marketing comes in. You may have seen the pop up in its various, often trendy, guises – an unused shop front temporarily taken over by a restaurant, a corner of a public space dedicated to an art installation. It’s a promotional format that’s easily translatable to any and every type of business.…

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