I "borrowed" (or maybe pilfered) a copy of Santa's quotation checklist (don't tell!). All you have to do is find something your potential guest recipient says frequently and then match to quote bellow.
Once you know what category you're shopping in, you can check What's Topping Santa's gift List for gift ideas. You may also check out Top 10 Unique Christmas Gifts Ideas in slideshow bellow. That's all there is to it. It could be that simple for those in the marketing world as well. If today's marketers would take the time to learn Santa's secrets for being social, listening and engaging, it would be much easier for them to present consumers with the gift of products and services that can actually meet their needs on a daily basis. No more gift guessing; just sit back with a bright twinkle in your eye as they exclaim, "How did you know?" And to all a good marketing night - Ho, Ho, Ho!