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Brilliant Drunk-Driving Ad Uses Optical Illusion To Show How Alcohol Impairs Your Vision

Posted By fershid 1470 days ago on Advertising

http://digitalsynopsis.com - Using a famous optical illusion, McCann Milan has come with an ingenious ad for non-profit organization Exodus Fondazione. Titled 'Reverse Test', the 45-second film shows a miniature road sign behind an empty glass into which water is being poured. As the water level rises, the arrow on the road sign changes direction from right to left. Check it out here.

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