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CMO’s Guide to Big Data & Social Media

Posted By hassanbawab 1050 days ago on Marketing - Big data and social media are hot topics in both business-to-business (B2B) and business-to-consumer (B2C) worlds. Businesses are rushing to figure out how they can monetize data while concurrently figuring out how to properly utilize social media marketing. Companies view these issues as two parallel problems, but fail to see how they intersect.

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