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CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

Posted By LouisFoong 793 days ago on Business

http://louisfoong.com - That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that the best way to predict the future is to create it. Bonin Bough is tremendously passionate about digital and social media [&hellip
The post CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International appeared first on LEADership by Louis Foong, CEO The ALEA Group.

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