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How Companies Use Deceptive UI Design To Trick You Online

Posted By fershid 797 days ago on Design - A ‘dark pattern’ is a user interface that has been craftily designed to trick users into doing things they might not want to do, in order to benefit the business in question. The term was coined by UK-based UI designer Harry Brignull, who runs – a website dedicated to “naming and shaming websites that use deceptive user interfaces”.

For example, have you ever tried to delete your Amazon account? You need to navigate through six different steps before you finally reach the page which shows you the option to close your account, after which, you have to start a live chat with their customer care to actually do it.

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