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How Mobile Ordering is Hurting the Brand Experience

Posted By BrandedWorldco 1119 days ago on Business

http://brandedworld.co - When Starbucks first launched mobile ordering through its app, it revolutionized their brand experience. No longer would you have to stand in line. Instead, you could order your drink, head to the pick-up bar, get your coffee, and continue with your day. However, in practice, the mobile ordering experience has not always been that smooth. […]
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