Social media is clearly unavoidable for anyone conducting business on the internet today. The problem most people face, is that there are so many social networks out there, it's difficult to decide which ones we should invest our time on. We need to make efficient use of our time and find out where we can get the most bang for our buck so to speak. That's where a service like Buffer is worth it's weight in gold, because you can connect more than one social network and keep track of who, what, when and where people are engaging with your content.