http://www.osiaffiliate.com - Many businesses rely on building an email list to increase sales and grow. One of the best methods of building your list is by creating a lead magnet or opt-in bribe. A lead magnet or opt-in bribe is when give your customers something of value. To get the lead magnet or opt-in bribe, the customer will provide their email address. Once you have collected the email address, you can add them to a funnel where you can educate and then sell to them.