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How to Increase Customer Engagement with Push Notifications

Posted By tariehk 1622 days ago on Marketing - Mobile marketing may be new but it is one of the most important turning points in marketing history. Not only are people using mobile gadgets more than desktop computers, they are also more engaged that they have ever been. In fact, engagement is soaring this year with 50% of people opening their mobile phones as they wake up in the morning and 80% using smartphones to access the Internet. This leads to the lower effectiveness in other marketing channels such as blogging and email.

The popularity of mobile marketing calls for a redefinition of online marketing. As huge websites like Google is optimizing their websites and services per mobile, small business owners also need to do the same.

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