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How to Tell Your Brand’s Story and Attract Customers (Podcast)

Posted By tariehk 1746 days ago on Marketing - I have learnt while I was at Levi’s how to produce denim in small batches and in large batches. And the artistry was really being lost when we started making products overseas. So, with the small batch brand, we make everything in California using U.S. made deadstock fabrics. The deadstock fabrics are used so that they don’t go into landfill. I wanted to offer vintage alongside of it because no one really wears head to toe one brand and the vintage pieces really inspired what the Americana designs were.

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