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How to Use Marketing Automation to Step Up Your Blog’s Content Strategy

Posted By ZacJohnson on Blogging

http://www.bloggingtips.com - Content is king, distribution is queen – but both are barely enough for a successful content marketing strategy. As a blogger or content marketer, your main goal is to lead the audience down the path to conversion. While great content is vital for success, you must also pay attention to when, how, and why they are delivered. In other words, focus on the audience’s full experience, including every little interaction that can impact their final decision on whether to convert or not on your blog. This is where marketing automation steps in to ensure everything proceeds like clockwork. What is
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