It's obvious that the speed of your web hosting service is going to impact on the performance of your website. Google has officially stated that your website’s load speed is one of the indicators they will use for their search engine rankings.

Using a web host that will effectively process your website’s traffic load is the most crucial element in maximizing your website's speed . A sluggish server, or maybe a web hosting package that can’t meet your traffic needs doesn't only produce a very poor user experience for readers, it will actually damage you in the search engine results.