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More Than a User: 3 Things Your CRM Can Tell You About Anonymous Site Visitors

Posted By erikemanuelli on Business

http://www.business.com - The majority of analytics and tracking tools available on the market today focus on sessions and pages.

Customer Relationship Management (CRM) platforms, on the other hand, focus on data related to specific people.

With this information in hand, you’ll learn more about who’s on your pages, how they got there, and what they are most interested in. And as a result, you can experiment with and optimize your sales processes on a macro level and personalize engagement with prospects on a micro level.

This post takes a look at how it all works.

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