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http://digitalsynopsis.com - Colour psychology has become an increasingly important part of branding, identity and logo design for businesses as each shade has a specific psychological impact on the consumer they are targeting.

UK insurance intermediary Towergate Insurance analysed 520 company logos in a variety of sectors and compiled them into a graphic to determine which industry favours which colour(s). The graphic also shares information on how these colour choices affect consumer psychology and behaviour. Check it out here.