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This CEO Says It's Time To Rethink Your Approach to Video Marketing

Posted By erikemanuelli on Marketing

https://www.inc.com - One-third of online activity is spent watching video.

Think about that.

We have known for a while now that video is only increasing in popularity, but I don't think people truly realize the true influence of video content.

Here's some perspective: did you know that 45% of people watch more than an hour of Facebook or YouTube videos a week? In addition, over half of video content is viewed on a mobile device.

What's interesting, though, are what those stats mean contextually. Think about the churn rate of social content. By the time you've come up with a good idea, created it, and then posted it to your Facebook page or YouTube channel, people are onto the next thing.

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