For over a century Neiman Marcus has been a legendary player in the dazzling world of luxury department stores for the rich.
Usually referred to as just "Neiman's" (to the chagrin of the Marcus family, no doubt), the first store was established in Texas in 1907 by three investors -- Herbert Marcus, his sister Carrie, and her husband A.L. Neiman.
Legend has it they were invited to invest their money in a new company about to open up at that time called "Coca-Cola", but they were reluctant to do so. Instead they decided to open a high-end department store for all the new oil-rich Texas millionaires in their hometown of Dallas!
Although the store was an immediate success and has spread to major cities all across the United States, Stanley Marcus, CEO of the company fifty years later, once joked that "Neiman Marcus was founded upon bad business judgement!"
The best way to understand this store is to take a look at their website. Here's the link to the amazing world of Neiman Marcus. (But be prepared to spend a little time!)
Since I'm writing this during the holidays, Neiman's current home page has a link to "The Christmas Book". It's down at the bottom, in red. If you hit this link you'll be taken to a page where you have two options:
"Shop the Flip Book" is great fun. You can actually turn the pages of the magazine yourself, just click at the corner. (You can do it more slowly by click and drag, which looks like turning the pages of a real magazine.)
And "Watch the Fantasy Gift Video" is awesome! Do me a favor and click on that! Then, click on "His & Hers 2012", and watch that video. For two dreamy minutes you'll be taken inside a Van Cleef & Arpels watch, which is absolutely mesmerizing!
The original spelling of Neiman Marcus was Neiman-Marcus, with a hyphen. And over the years the store has acquired the jestful nickname "Needless Mark-up"! Which I'm sure you've heard, of course.
And perusing "The Christmas Book" for only a few moments will reinforce the intended humor! Ha! The prices are outta sight!
But at least we can dream, and "window shop", right?
Happy holiday shopping!