Google recently released the new Ad format the 300x600 large Skyscraper. Bloggers are excited to see their revenue increased as larger Ads normally convert more compared to their smaller counterparts. However, there has started grumbles too! Google in the past covered the whole of first fold of search result with sponsored results pushing the organic results deep down in second fold. Its easy to suspect that tomorrow the blogs will have their real content below the first fold. Google started to be more attacking for their Ads.