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9 UX Strategies to Improve the Brand Experience

Posted By BrandedWorldco 839 days ago on Business

http://brandedworld.co - UX design is the basis for why and how customers choose to interact and experience your brand. From a phone call to exploring your website, to how a live event is produced, UX design all plays a critical role in the overall brand experience. Here are 9 user experience strategies to improve the brand experience […]The post 9 UX Strategies to Improve the Brand Experience appeared first on BrandedWorld.co.

Now Streaming: The Brand Experience Podcast

Posted By BrandedWorldco 840 days ago on Business

http://brandedworld.co - The Brand Experience Podcast, hosted by Benjamin Warsinske makes its debut today on 2 May 2017. Going forward, new episodes will be available every Tuesday at 10 am CST. Special Announcement The Brand Experience Podcast is live! This podcast will deliver in-depth training on actionable strategies for an unshakable brand you can implement right away. […]The post Now Streaming: The Brand Experience Podcast appeared first on BrandedWorld.co.

Should Gender Matter to Brands Using Artificial Intelligence?

Posted By BrandedWorldco 846 days ago on Business

http://brandedworld.co - Joanna Goodman recently raised a number of fascinating questions regarding artificial intelligence and gender roles. As I read through her article, it got me thinking about how brands wish their AI characters to be perceived by their audience. In this article, I discuss three primary questions from Joanna’s article from a brand strategy perspective. I […]The post Should Gender Matter to Brands Using Artificial Intelligence? appeared first on BrandedWorld.co.

How AI Improves the Brand Experience

Posted By BrandedWorldco 853 days ago on Business

http://brandedworld.co - As artificial intelligence sweeps across industries and into our daily lives as consumers, it can be an advantageous way to leverage time and resources. Here are two AI robot’s I’ve recently hired to improve the brand experience. Time. We all have 24 hours in a day. How you use your 24 hours to be efficient […]The post How AI Improves the Brand Experience appeared first on BrandedWorld.co.

How United Airlines Lost Its Customer’s Trust

Posted By BrandedWorldco 860 days ago on Business

http://brandedworld.co - For an airline whose brand promise is “fly the friendly skies,” it is ironic how they lost the trust of their customers. The backlash seems to only be the beginning for the airline. There are few times when I will write about breaking news, but this one is too upsetting not too. And it has […]The post How United Airlines Lost Its Customer’s Trust appeared first on BrandedWorld.co.

My Think Bold Be Bold Podcast Interview

Posted By BrandedWorldco 865 days ago on Business

http://brandedworld.co - Back at the beginning of this year, I was a guest on the Think Bold Be Bold podcast. Hosted by Christopher Cumby and Allan Wich, we covered a lot of material and uncovered a lot of details and insights into brand strategy and developing an unshakable brand. The episode is now live! My Think Bold […]The post My Think Bold Be Bold Podcast Interview appeared first on BrandedWorld.co.

7 Ways Your Brand Can Stand Out

Posted By BrandedWorldco 867 days ago on Business

http://brandedworld.co -  The need for your brand to stand out is in high demand because of the barrage of advertising be pushed on consumers. Let’s dive in! 1. Give Back Want to raise local awareness? One of the best ways is to join a local non-profit board, volunteer your time and expertise, and help them succeed. It […]The post 7 Ways Your Brand Can Stand Out appeared first on BrandedWorld.co.

3 Powerful Personal Branding Strategies

Posted By BrandedWorldco 872 days ago on Business

http://brandedworld.co - Personal branding has become a standard for everyone, no matter your title, industry, experience, etc. Personal branding is an opportunity to share your story, values, and principles. When people know who you are, what you value, and principles that guide you, they can quickly see how they relate to you, building a relationship. Not sure […]The post 3 Powerful Personal Branding Strategies appeared first on BrandedWorld.co.

2017 Article Roundup: The 7 Best Brand Experience Articles

Posted By BrandedWorldco 874 days ago on Business

http://brandedworld.co - Over the past several months, I’ve written and shared several articles on brand experience. The shift customers and brands alike are facing from the advancement of technology are rapidly changing and disrupting several industries with more on the way. In this post, I’ve rounded up the top 7 brand experience articles to help you develop a […]The post 2017 Article Roundup: The 7 Best Brand Experience Articles appeared first on BrandedWorld.co.

Why Video Captions Matters to the Brand Experience

Posted By BrandedWorldco 876 days ago on Business

http://brandedworld.co - As video becomes more popular, etiquette around how they play in social feeds, watching them in social settings, and the brand experience of the video itself are becoming more critical. Plus, a new tool is about to change the video brand experience as we know it. Let’s dive in! When scrolling through your social feeds, […]The post Why Video Captions Matters to the Brand Experience appeared first on BrandedWorld.co.

Permission Marketing Brand Experience Explained

Posted By BrandedWorldco 879 days ago on Business

http://brandedworld.co - In a world increasingly cluttered with marketing messages, how can your brand be heard? Permission marketing, coined and popularized by Seth Godin, is the opposite of traditional interruption marketing. Instead, permission marketing is about building an ongoing relationship of increasing depth with customers. Let’s get started! Marketing Messages Are Everywhere We are inundated with marketing […]The post Permission Marketing Brand Experience Explained appeared first on BrandedWorld.co.

Brands No Longer Sell Things; They Sell Access

Posted By BrandedWorldco 881 days ago on Business

http://brandedworld.co - There is a shift in consumerism that is transforming how brands sell. Brands no longer sell things. Instead, brands sell access. Access to services for the same products consumers use to own. It is quite a transformation taking place, and I think it is only going to increase from here rapidly. Let’s dive in. The […]The post Brands No Longer Sell Things; They Sell Access appeared first on BrandedWorld.co.

The 4 Brand Experience Factors of Membership Sites

Posted By BrandedWorldco 883 days ago on Business

http://brandedworld.co - There are several hidden powers of developing a membership site as a platform for your brand. Both free and paid membership models allow you to enhance the brand experience you offer your customers and immerse them into your BrandedWorld. In this article, we’ll discuss four brand experience factors membership sites can leverage. 3 Questions to […]The post The 4 Brand Experience Factors of Membership Sites appeared first on BrandedWorld.co.

The Conversational Interface Brand Experience Explained

Posted By BrandedWorldco 886 days ago on Business

http://brandedworld.co - As technology sweeps over every aspect of our lives, the brand experience of how we interact and engage with products and services is continuously evolving. The conversational interface is the next wave of advancement towards a user interface that mimics chatting with a real human. In this article, I’ll explain what a conversational interface is […]The post The Conversational Interface Brand Experience Explained appeared first on BrandedWorld.co.