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You don’t need me to tell you that Data is important to marketing. Any pundit, expert, and business strategist will … More
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We all know the famous marketing concept popularized by Simon Sinek to “start with your ‘why’”. This concept posits that … More
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It’s obvious that knowing your target customer is a critical part of operating and growing any business. Defining your ideal … More
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Technology is a huge part of business – especially marketing. Organizations are constantly building, adding, tweaking, and experimenting with technology … More
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Marketers need to stop using the terms "Content Marketing" and "Thought Leadership" interchangeably. What's the difference? Here are 4 key elements that differentiate them.
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Stop thinking "B2B" or "B2C" - and realize that it's all B2P. Across categories, your "buyer" is a person you need to understand, engage with, and satisfy.
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Don't waste too much time and effort focusing on your competition. Instead, focus on what really makes the difference.
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Business today is focused on action. And this “bias for action” leads many to believe the idea that doing something, … More
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No consumer ever sees your strategy. No matter how brilliant it may be, the strategic plan you develop is a … More
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It seems like every marketer I meet and team I work with says that they are working 12+ hour days … More
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Most companies start their annual marketing planning as if they're starting from scratch. But your marketing plan should feel more like it's a chapter in a longer story.
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Questions stimulate ideas, fix incorrect assumptions, and drive continuous improvement. By asking questions, you find better answers.
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For most marketing organizations, not just small-to-midsize ones, time and resources are finite and scant. Which is why it’s important to know what not to do. In fact, what you don’t do is as important as what you do.
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In business, “perfectionism” has a positive connotation – we think of overachievers obsessed with quality and demanding positive results. And … More
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Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More
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Regardless of what they're called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.
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The concept of brand purpose has lately been taking on a lot of water. After widespread growth of the practice … More
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There’s an on-going myth, especially amongst early-stage technology companies, that all your business needs is a “growth marketing guru” to … More
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It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More
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Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A … More
