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It’s been roughly two decades since social media networks came into existence, and since that time, they’ve completely changed how people around the world communicate, do business and approach their daily routine. For Millennials and Gen X’ers, it all began in 2003, when Myspace first launched. Having one’s own page—which was more of a personal… Read More »Key comparisons of major social media sites used by businesses, brands for marketing strategy
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Web design is one of the hottest industries right now, as the pandemic gave rise to E-Commerce businesses, and also caused some people to reevaluate their career choice and learn new skills. But it wasn’t always that way. In fact, web developers were once labeled “nerds.” And they sure weren’t considered essential. Very few small… Read More »A look back at how websites have evolved using modern web design principles
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Much has changed in business and marketing trends over the past year, but lead generation continues to remain important. Many business owners actually prioritize leads over sales, as they believe that lifetime value is a more important key performance indicator (KPI) than one or two short-term sales. Revenue is important, but building a relationship based… Read More »The perfect sales funnel formula for a defined user journey
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Social proof is a necessity for small businesses — especially those in the early stage — in the digital world we live in today. Reviews and testimonials help warm up cold leads who have just recently learned about your brand. They don’t want to hear you talk about your services, but instead would rather listen… Read More »The importance of getting testimonials, reviews for small businesses
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It seemed like only yesterday that businesses around the world focused the majority of their marketing resources on social media, but those days are over. There are so many different traction channels to leverage nowadays, and social media, from an impressions perspective, is just a shell of what it once was. Facebook and Twitter both… Read More »Why email marketing strategy is more effective than social media management
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SEO has changed quite a bit over the years, and there are a lot of factors to monitor if you want your website to rank well. Generally, the signals involved fall into two buckets: on-page and off-page SEO. Optimizing for the former is a far more technical process than for the latter, so we’re focusing… Read More »How to boost your website’s on-page SEO
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SEO has changed so much over the years, and it can sometimes feel like a full-time job to keep up with the latest tips and trends. It’s always been a cat-and-mouse game between marketers and Google, with the most popular search engine in the world continually rolling out algorithm updates, while also adjusting their ranking… Read More »Five SEO trends for digital marketers to follow in 2021
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Marketers have been leveraging the power of color psychology for years, and you can apply some of their methods to help grow your business. Use of color theory dates back to the days of traditional advertising, with agencies attempting to influence perception, drive behavior or set an agenda. And while different eras showcased different color… Read More »Tips for choosing the right colors for your brand, business
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There were over 30.2 million registered businesses in the United States in 2020, so standing out from the rest of the pack continues to grow in importance. Small businesses dominate the overall landscape, as 99.9% of all registered businesses in the country are of the small variety. Each vertical market has different requirements to be… Read More »Tips for small business owners to create a value proposition
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Google rolled out it's major update, Page Experience, which will vastly change how websites and pages rank. Here's an in-depth guide about what it means, and how to optimize for it.
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Digital marketing is all the rage these days, but there are still a number of traditional strategies in use, many of which have existed for decades. Advertising and marketing have become quite different, whereas they were once joined at the hip, yet there’s still some crossover between them. Capturing attention remains important, although the method… Read More »How to write a call-to-action that optimizes conversions
