shameel

Joined November 21, 2017

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Published Blogs

5 Practical Uses Of Big Data In Social Media Marketing

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Practical Uses Of Big Data In Social Media MarketingUma BhatWed, 10/10/2018 - 16:53 With the advent of the digital era, there has been an increase in the volume of data available for marketers, to plan their marketing strategies. Consumers are increasingly using gadgets to keep track of daily activities and also social media to express liking or dislikes. This has given access to a whole lot of insights into the consumer behavior. According to McKinsey research, brands that have used customer analytics have seen a 126% profit improvement over their competitors.Companies that use big data have been able to preciously identify their audience, identify their liking, create better advertising campaigns and create better content. Big data is a boon for business when it is harnesse

5 Tips To Bring In New Online Customers To Grow Business

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Tips To Bring In New Online Customers To Grow BusinessUma BhatTue, 10/09/2018 - 10:03 Customers are the lifeline of any business, be it online or a physical store. No doubt that there is a need to keep your existing customers happy, but what about bringing in new customers? It is equally important. New and more customers help to grow your business thereby improving your revenues. The new and latest online marketing channels are offering businesses effective ways to attract new customers that were never seen before. Are you looking for some ideas to ramp up your online marketing? Here are five easy ways to reach out to attract new customers online: 1. Blogging60% of businesses who blog acquire more customersHave we all not stumbled across websites that creates a doubt in our m

7 Metrics to Measure Effectiveness of Your Content

Posted By shameel on Social Media

https://www.cloohawk.com - 7 Metrics to Measure Effectiveness of Your ContentUma BhatMon, 10/01/2018 - 17:53 Most of the times you hear the question ‘Is your content marketing working well?”  What does this mean?You can answer this question only when you have a measurement in place. The first step towards measuring the effectiveness of your content is by knowing what to measure. You should narrow down the key factors that can tell you about the way your content is performing. Here are 7 Metrics to Measure Effectiveness of Your Content: Bounce Rate A bounce rate typically shows the percentage of your visitors who bounces off or leaves your website without interacting further with your site. Bounce rate gives you can indication of the effectiveness of your content. The higher the bounce rate the higher are

8 Ways You Can Gain More Trust With Your Clients Online

Posted By shameel on Social Media

https://www.cloohawk.com - 8 Ways You Can Gain More Trust With Your Clients OnlineUma BhatWed, 09/26/2018 - 14:48 Businesses, who are predominantly into online business, will know that it is becoming increasingly difficult to get people to trust your brand so much that they make purchases on it. It is true that without trust, your online business won’t survive. Though you are sending out social media posts and advertising well for your products, if customers don’t believe your messages and your website then it is almost decided that your business won’t go far from here. Trust is the one most difficult to earn but yet the easiest to break. So what are some of the best ways to go about building trust?Here are 8 ways you can gain more trust with your clients online. Create a Good First Impression with a P

5 Customer Retention Techniques To Boost Your Revenue

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Customer Retention Techniques To Boost Your RevenueUma BhatTue, 09/25/2018 - 10:05 Many a times we are so focused on acquiring new customers that we forget about the existing customers and fail to retain our current customers. According to Marketing statistics there is a 70 percent chance that the existing customer will make at least one more purchase after previously purchasing from your company. Whereas when a new visitor clicks on your website, the chances of that person converting into a paying customer are only 20 percent. Hence, as soon as a person signs up for your products, you should work out a customer retention strategy that has the ability to identify, keep track and sell more to already existing customers who have the potential to become your long-term sources of

10 Ways of Using Social Listening to Fuel Your Business Growth

Posted By shameel on Social Media

https://www.cloohawk.com - 10 Ways of Using Social Listening to Fuel Your Business GrowthUma BhatFri, 09/21/2018 - 14:34 Social media is not just restricted to chatting with friends and show off your vacation pictures. Every business, whether big or small, has ensured to have a social media presence due to the huge opportunity it offers to increase sales. Research says about 30,000 online searches started with ‘Where can I buy?’ But unfortunately 60% never got a response. When you are aware of people talking about your brand, product, competitors and topics relevant to your business on social media, it results in social listening. An important aspect of social listening is the response, without which it will turn out to be just social monitoring.Social listening is the gateway to your market intelligence

5 Steps to Craft An Accurate Buyer Persona Using Social Media Data

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Steps to Craft An Accurate Buyer Persona Using Social Media DataUma BhatTue, 09/18/2018 - 14:12 As a marketer do you know who your ideal customers are?Do you know their age and gender? Do you know where they shop? How often do they shop? Which location are they based in? What are their interests?These are very important details about your customer that can give numerous hints about their buying pattern. Buyer personas are not really a new thing right? It’s an age-old marketing technique used by companies to connect better with their audience. The method of collecting the buyer personas was mainly based on surveys and focus groups. In an era of social media, there has been more access to user information that can be used to craft accurate buyer personas. With the data being at

11 Tips To Humanize Your Brand For Long-Term Business Growth

Posted By shameel on Social Media

https://www.cloohawk.com - 11 Tips To Humanize Your Brand For Long-Term Business GrowthUma BhatFri, 09/14/2018 - 13:47 Do you think people really trust brands? They might see brands as a faceless profit making machine which constantly bombard people with advertisements. But there is no need to worry; there is a solution for this. Humanizing your brand!! Since your audience trusts people more than brands, you have to make your brand look a little more like a person than a robot or a corporate. Add a human voice and personality to your brand. Here are 11 Tips To Humanize Your Brand For Long-Term Business Growth: 1. Add Faces To Your NameNo one wants to talk to a robot, right? Giving your brand a face and a real name will earn more trust from consumers.Adding a face to your posts and content makes it more h

Social Media And Its Role In The Customer Journey

Posted By shameel on Social Media

https://www.cloohawk.com - Social Media And Its Role In The Customer JourneyUma BhatTue, 09/11/2018 - 17:54 Social media has the power to influence potential customers at different stages in the journey of becoming a customer. Customer’s journey is the process involving a brand building a relationship with potential customers from the start until the stage of a purchase and beyond as well. Each stage of a customer journey is different and brands have to customize their social media marketing efforts to match the requirement. At the start, customers need awareness about the brand and its offering. At a later stage they have started to narrow down their choice and now need more of a influencer to convince their choice. A social proof might help further to move towards a purchase. And towards the end of the

7 Steps to Monitor Online Brand Mentions

Posted By shameel on Social Media

https://www.cloohawk.com - 7 Steps to Monitor Online Brand MentionsUma BhatThu, 09/06/2018 - 14:20 Consumers of products and services are all over the internet and are using social media, forums, blogs, online communities, and websites to express their experiences, liking or hatred towards a brand. When a name of a company or the product name is mentioned in a social media post, or a blog, or any other form of content, this is referred to as brand mention.But chances are that you are not aware of what consumers feel about your product because you are not monitoring the social media and other sources of brand mentions.  Or even if you are monitoring social media, it could just be scrapping the surface of the huge ocean of social media. Brand monitoring in simple terms means an effort by brands to know the

5 Outdated Marketing Practices Holding Back Your Business

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Outdated Marketing Practices Holding Back Your BusinessUma BhatFri, 09/07/2018 - 17:03 Does anyone remember the phone booths? You can hardly see them now right? New mobile phones and smart phones have wiped out the existence of phone booths. No one today needs a phone booth to make a call.  Advancements in technology have made it possible to replace older and lesser convenient methods and accessories with newer and user friendly gadgets. This holds good in all fields including marketing. Digital technology, social media, latest tools, advanced marketing techniques and improved content has brought in the greatest changes to marketing in our time. But you still do see few phone booths that are deserted and non-functional. This is an indication that they are clearly in decline.S

5 Ways to Get More Customer Reviews Using Social Media

Posted By shameel on Social Media

https://www.cloohawk.com - 5 Ways to Get More Customer Reviews Using Social MediaUma BhatMon, 09/03/2018 - 13:30 How much influence do you think the customer reviews have on a person’s buying decisions?  You will be surprised to know that 85% of consumers trust reviews as much as personal recommendations.This makes it more important for you to generate positive customer reviews which can make or break your business. But how do you acquire reviews? For this you need to have a strong and well planned reviews acquisition process which is proactive and not reactive. Instead of waiting and hoping that customers will write reviews, you should start to actively use social media platforms such as the Facebook, Twitter, Instagram and Pinterest to bring in the customer reviews for your business. Here are 5 Ways to

4 Steps To Convert Your Website Visitors To Potential Business Clients

Posted By shameel on Social Media

https://www.cloohawk.com - 4 Steps To Convert Your Website Visitors To Potential Business Clients Uma BhatThu, 08/30/2018 - 16:14 You already have a website but you have realized that merely having a website is just an opportunity to generate leads. Unfortunately by just adding a ‘Click here’ or ‘Subscribe’ button will not do the trick. For businesses and marketers it's a chance to create more leads only when you work enough on building it into a lead-generating asset. The lead generation process usually starts from a company website when a visitor clicks your site pages or blogs and finally on a call-to-action (CTA). Generating leads may be the easiest part but to make sure you don’t lose the leads, needs a whole lot of attention and effort. Make sure you keep in touch with your new contacts. Constant f

6 Positive Effects of Social Media Marketing on Your Business

Posted By shameel on Social Media

https://www.cloohawk.com - 6 Positive Effects of Social Media Marketing on Your BusinessUma BhatWed, 08/22/2018 - 16:45 Social media has become a powerful platform for marketing due to the high brand exposure and great return on investment. When more than 3 billion people are browsing social media content, it opens an infinite opportunity for brands and business to promote products and services using social media.Social media marketing has positive effects on your business. It offers an opportunity for the public to find you on social media. The biggest effect of social media marketing is that you can reach to your targeted audience, stay engaged with them and respond to their queries quickly. Social media is a great way to evaluate your competition by monitoring their social media pages. Here are 6 Posi