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SEO for Law Firms: Keyword Research

Posted By splatdude 1129 days ago on Blogging

https://splatworld.tv - Today I’m writing the first in what we’re calling our ‘SEO for Law Firms Playbook,’ which will feature a series of SEO related posts intended for both professional in-house legal marketers, as well as smaller firms with a more DIY approach. This first post covers the keyword research, the activity which typically kicks off the […]The post SEO for Law Firms: Keyword Research appeared first on Splat Productions.

Designing and Writing an Attorney Bio Page: A Better Way

Posted By splatdude 1171 days ago on Blogging

https://splatworld.tv - If there’s one constant refrain legal marketers hear all the time, it’s that attorney bio pages are one of their firm website’s most critical sections. ‘Experts’ harp on the importance of bio pages, often citing visitation statistics to these areas as evidence of their importance. (In our own experience, we haven’t necessarily found visitation figures […]The post Designing and Writing an Attorney Bio Page: A Better Way appeared first on Splat Productions.

Local SEO for Professional Service Firms

Posted By splatdude 1314 days ago on Blogging

http://splatworld.tv - Of all the different flavors of digital marketing our clients hire us to perform, local search engine optimization (Local SEO) is probably the least understood. Often, though, the relatively high return on investment good local provides makes it a no-brainer recommendation for our professional service and B2B clients. What is local SEO? Local SEO refers […]The post Local SEO for Professional Service Firms appeared first on Splat Productions.

2016 Website Design Trends for Law Firm Websites | Slidedeck

Posted By splatdude 1384 days ago on Blogging

http://splatworld.tv - Last week I gave a talk, along with my colleague Brandie Knox, on ‘2016 Website Design Trends for Law Firm Websites.’ The presentation focused on changes which have taken place on the web over the last several years which have liberated designers from former technical constraints and allowed them to focus on core messaging and […]The post 2016 Website Design Trends for Law Firm Websites | Slidedeck appeared first on Splat Productions.

Anatomy of a Well Designed Home Page: Part 1

Posted By splatdude 1455 days ago on Blogging

http://splatworld.tv - Your website’s home page is the most important page on your business’ site. Much like a headline in a print advertisement, its success will largely determine whether visitors surf to deeper content or take a quick glance and call it a day. Nail the essentials of good home page design and you’ve radically increased your […]The post Anatomy of a Well Designed Home Page: Part 1 appeared first on Splat Productions.

How Google Now & Siri are Changing Search Engine Queries

Posted By splatdude 1534 days ago on Blogging

http://splatworld.tv - Windows Cortana, Siri, Google Now, Alexa, Facebook’s M – these and other digital assistants are clearly game changers for search. But how, exactly, are they altering the rules and the turf? What “game” are they changing, specifically, and how are marketers like you supposed to react? Before getting into the wonky details, let’s take a […]The post How Google Now & Siri are Changing Search Engine Queries appeared first on Splat Productions.

Website Design Trends for 2016

Posted By splatdude 1544 days ago on Blogging

http://splatworld.tv - What a world. 2016’s barely out of the crib, and web design enthusiasts are already heatedly debating which “trends” will catch on and go viral and which will die on the vine. The prognosticating business is always a dangerous business – it’s easy to follow the herd, even unconsciously, and hard to make truly original […]The post Website Design Trends for 2016 appeared first on Splat Productions.

Responsive Design and Mobile Trends for 2016: Dave’s Slide Deck from a Recent Presentation

Posted By splatdude 1599 days ago on Blogging

http://splatworld.tv - Last week I spoke at a Digital Roundtable event sponsored by the Philadelphia chapter of the American Marketing Association. I’m including my presentation deck above, along with some notes, below.” The first part of the presentation was really born out of a primal urge to give an epic rant about the misunderstandings some of our […]The post Responsive Design and Mobile Trends for 2016: Dave’s Slide Deck from a Recent Presentation appeared first on Splat Productions.

Why Website Maintenance is Critical for Your WordPress Site

Posted By splatdude 1601 days ago on Blogging

http://splatworld.tv - (We recently added annual service plans as options to our WordPress website development customers. This post explains why…) Initially, when we started building websites, I’d learn about monthly maintenance from my clients who were being provided them by their former web agency. Initially, I was a skeptic. I’m as much of a skinflint as clients […]The post Why Website Maintenance is Critical for Your WordPress Site appeared first on Splat Productions.