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Technology has given us a new way to work; communication tools like Slack, video conferencing like Zoom and organisational tools like Google Docs mean that working away from an office is easier now than ever before. In fact, there are a huge 38 million home-based businesses in the US alone. The tools for setting up...Read More
The post How to Start a Home Based Business: The Definitive Guide appeared first on AppInstitute.
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The way businesses and customers interact is changing fast. Innovation has brought the ability to make purchases and reservations without the need to physically go anywhere or even make a phone call. Mobile apps eliminate wait times and allow people to get straight to what they need. Think of the last time you called customer...Read More
The post Why Your Golf Course Needs a Mobile App in 2019 appeared first on AppInstitute.
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St Patrick’s Day (or St Paddy’s, depending on who you’re talking to) is a cultural Irish celebration that’s not just limited to Ireland’s shores. Taking place on the 17th March, it is a public holiday in the Republic of Ireland and a good excuse for a party elsewhere! Why the 17th March? The 17th is...Read More
The post St Patrick’s Day Marketing for Your Small Business: the Ultimate Guide appeared first on AppInstitute.
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Ever since Amazon launched in 1995, not a year has passed without Jeff Bezos being mentioned in news articles a few dozen times. But 2018/2019 was a little different, with the number of mentions exploding both as a result of Bezos being named the richest man in modern history, and he and his wife of...Read More
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Marketing has never been a static methodology. As the habits of customers change, adapting a marketing campaign to hold and attract the attention of consumers is essential. The quickest way to torpedo any campaign is to assume that what worked last year or the year before is equally effective now. Keep in mind that your...Read More
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Being a realtor is not about buying and selling houses. It’s about selling dreams and lifestyles; in fact, buying a home is the ultimate purchase because people define themselves and others by the home they live in. In addition, buying or selling a home is one of the most significant actions a person makes in...Read More
The post How to a Create a Realtor Bio That Works: Complete Guide with Examples appeared first on AppInstitute.
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Starting a business, you face various tasks from planning organizational processes to developing marketing strategy to promote your brand. However, business owners often consider the first issue to be more important than the second one, while in fact, it’s the other way around. There are many companies selling low-quality products for high prices just because...Read More
The post The Ultimate Guide to Keyword Research for Your Online Store appeared first on AppInstitute.
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Good marketing can help increase profits and bring customers to your spa. In this article, we’ve laid out some spa marketing ideas that are easy to implement and —most importantly — effective. It will guide you all the way through from planning your campaign to bringing in customers. Let’s get started! Plan Your Campaign First...Read More
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It’s no secret that social media has taken our world by storm. In fact, there are so many people online that in a study by Hootsuite, they mentioned there are now 3.196 billion people using social media! Which is why it is imperative that brands use these platforms to market to their audience. So important...Read More
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According to Statista, the tourism industry grows steadily each year. Inbound tourism growth by area; as per Statista What this means, is that although the industry is saturated, there is still need for hotels, guesthouses and B&Bs, all over the world. Armed with the knowledge that the industry is growing, if you follow the steps...Read More
The post How to Start a Hotel Business: Complete Guide appeared first on AppInstitute.
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The first Sunday in February sees Americans everywhere get together, eat some food and watch the big game. The Super Bowl is a major date in every American’s calendar – whether they usually enjoy American Football or not. This year, Super Bowl LIII (each game is numbered by Roman numerals) will take place on February...Read More
The post The Ultimate Super Bowl Marketing Guide – How to Supercharge Your Big Game Marketing appeared first on AppInstitute.
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The mobile app landscape is a young but extremely vibrant space to play in. You’ve probably seen the stats and heard all about the numbers – but it’s worth reinforcing just how big a deal this industry is. By 2020, it’s expected to generate around $189 billion in revenue via app stores and in-app advertising. And,...Read More
The post The Fab Four: What Are the Top Mobile Ad Formats for 2019? appeared first on AppInstitute.
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If you don’t know where you’re going, odds are you’ll never get there. When you publish your website, you want it to be seen by the right users. You want your audience to find your content and interact with it in a positive way. Ultimately, you want to land a new paying customer, but this...Read More
The post Best Ways To Optimize & Monitor Your Website Flow appeared first on AppInstitute.
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The restaurant sector in the UK is growing. Shows like Million Dollar Menu are a clear sign that both consumers and the investment community are interested in the space. The sector has been covered extensively by the business press in recent times; driven by debt-fuelled expansion and unfavourable macro-economic trends the sector has seen many...Read More
The post Restaurant Financing: Loans and Funding Options for Restaurants appeared first on AppInstitute.
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There are as many ways to promote your music online as there are music blogs, bands, and fans put together. The internet is literally awash with articles, videos, podcasts and tips from gurus and amateurs alike on how to do this. No doubt you’ve read or viewed many of them. But you’re probably finding you’re...Read More
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Want to be the world’s greatest manager? We’ve got you covered. Whether you’re just starting out or you’re already a seasoned pro. Introduction – what to expect from this article This is your one-stop spot for everything you need to know to help you succeed and excel in your management role. If you only ever...Read More
The post How to Be a Good Manager: The Ultimate Guide for 2019 appeared first on AppInstitute.
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You might think that a restaurant’s sole aim is to produce great food and an incredible experience for everyone who comes through the door. Whilst that’s certainly not wrong, actually getting people to know about the restaurant, where you are and why they should pay you a visit is right up there too. All of...Read More
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In marketing, testing your campaigns before launching them fully is very important. This practice is very much applicable even for online marketing strategies such as the use of Facebook ads. Not doing the necessary testing can lead to wastage of your marketing budget, and while Facebook Ads are a lot cheaper than traditional media, testing...Read More
The post How A/B Testing Your Facebook Ads Can Maximize Your ROI appeared first on AppInstitute.
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In recent years entrepreneurship has become trendy; inspired by Facebook, Uber, Airbnb, Apple and Google, tens of thousands of hopefuls have set up technology businesses with the hope of hitting a home run. This has filtered down into our culture; shows like Shark Tank, Dragons Den and The Apprentice have captured our imagination – spawning...Read More
The post 9 ESSENTIAL Skills Needed to Be an Entrepreneur appeared first on AppInstitute.
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Facebook is a hugely popular platform for digital advertisers. Estimates suggest it has a 19.6 percent share of all digital adverts in the U.S. This is second only to Google which has around 37.2 percent of the U.S. market. There are some very good reasons for Facebook’s popularity. The platform allows you to target ads...Read More
The post How to Advertise on Facebook: The Facebook Ads Guide appeared first on AppInstitute.
