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These days parents and pupils have an increasing range of options when it comes to choosing a school. But we can help you make your school stand out from the rest, attract new enrollments and raise its public profile with these practical online marketing tips for schools. Promoting your school with online search A lot...Read More
The post School Marketing: 7 School Marketing Strategies You Can Use Today appeared first on AppInstitute.
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If you need to know how to write a business proposal, congratulations! You just found an amazing resource packed with business proposal examples and free templates to help you get started. It’s totally normal to feel overwhelmed (and a little bit anxious) about writing a business proposal. You want to get it in as soon...Read More
The post How to Write a Business Proposal in 2019: 6 Steps + 15 Free Templates appeared first on AppInstitute.
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There is only one purpose of every email you ever send: for the email to be opened. Whether you’re emailing your buddy about going to movies on Friday night, or whether your business depends on emailing and winning that tender document; both outcomes depend on whether your email is opened. And 42% of people say...Read More
The post Crafting a Professional Email Address: 4 Rules appeared first on AppInstitute.
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Email marketing is still one of the most effective digital marketing techniques today. While it sounds like a strategy that is way out of season, email marketing is still able to attain positive results without the need for spending a lot. There is, however, a need to be creative in order to make email marketing...Read More
The post 7 Effective Email Marketing Tips for Better Sales During The Holiday Season appeared first on AppInstitute.
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Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and are always improving. Of course, some restaurants rely on incredible food and fill up...Read More
The post Restaurant Marketing Plan – How to Plan for Success and Boost Business appeared first on AppInstitute.
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Having your own mobile app is a fantastic way to help your business solidify a professional image – and provide a way for customers and clients to access your services with ease from the palm of their hand. At AppInstitute, as well as allowing small businesses to build their own app, you can Hire a...Read More
The post Elite Housing Management – AppInstitute Case Study appeared first on AppInstitute.
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Analyzing customer satisfaction data has historically been one of the most difficult parts of any small business’s marketing plan. It’s easy to feel mired down by the qualitative nature of public opinion-however, distilling all that information down into hard data has proven to be one of the most valuable things a business can do in...Read More
The post Customer Satisfaction Metrics: The Basics appeared first on AppInstitute.
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The number of people using the internet on mobile devices has increased dramatically in recent years. If you own a hotel, it can be a good idea to have a mobile marketing strategy that targets these people. Here are four reasons why mobile marketing is so important for hotels. Internet usage on mobile devices began...Read More
The post Hotel Mobile Marketing: Your Guide to Mobilising Your Hotel appeared first on AppInstitute.
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Email marketing done right for your non-profit organization is an effective technique that you should be using in today’s technology-driven world. Successful non-profit email marketing has three key elements that help encourage donations and funding. These include a distinctive brand identity, educational content and a call-to-action. Spice up Your Non-profit Brand Identity When your donors...Read More
The post Effective Email Marketing Tips for Non-Profit Organizations appeared first on AppInstitute.
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According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe. When it comes to shopping...Read More
The post What Is a Social Media Influencer (And How Do I Become One?) appeared first on AppInstitute.
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Content is basically the major way you communicate with your customers in the digital age. So it makes sense to say that the way you produce and distribute your content makes or breaks your business. Although perfect content for each business depends on different factors, there are some must-know factors that would work for almost...Read More
The post 3 Must-Know Content Marketing Secrets That Will Boost Your Sales appeared first on AppInstitute.
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Word of mouth is often the first touchpoint for small businesses. These glowing reviews from coworkers, neighbors and friends can drive people to search for your company online. But what happens when potential customers Google your business and find negative content? Data suggests that businesses are at risk of losing one in five customers due...Read More
The post 4 Ways Small Businesses can Improve their Reputation Online appeared first on AppInstitute.
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Once the excitement of Thanksgiving and Black Friday are over, people just want to relax – and shop. Origin & growth of Cyber Monday On the Monday after Thanksgiving, it turns out, people love nothing better than to put on their comfy pants and get out their mobiles to search for online bargains. In 2005,...Read More
The post 14 Cyber Monday Marketing Ideas to Boost Sales This November appeared first on AppInstitute.
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The fourth-quarter is underway and marketers are scrambling to get eyeballs on their content. At this time of year, competition is at its fiercest and it can be extremely difficult to get noticed. But fear not, we’ve put together a list of meaty marketing tips for you to gobble up so that you won’t feel...Read More
The post 7 Thanksgiving Marketing Ideas to Drum Up Business This Holiday Season appeared first on AppInstitute.
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Smartphone browsing has overtaken desktop browsing – it now comprises 63% of all browsing habits worldwide. This has accelerated the growth of the mobile app industry which revenued a staggering $88 billion in 2016. It’s only expected to double in the next few years. The huge surge in mobile browsing has not only disrupted digital...Read More
The post How to Build Your Own Mobile App – The Step-by-Step Guide appeared first on AppInstitute.
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In many ways, the concept of “promoting” your business gives the wrong idea. It implies that your audience are sitting passively at their computers and mobile devices, just waiting for you to push powerfully constructed marketing messages at them. It’s as if people think that marketing’s like that weird fairground game where you spray water...Read More
The post How to Promote Your Business: the Definitive Guide appeared first on AppInstitute.
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When it comes to social media, Instagram has undeniably cemented itself as the ‘one to watch’ over the past few years. In a market so saturated with various platforms, trends, features and filters, it has continuously managed to reinvent itself to meet the demands of its audiences and to embrace each new trend head on....Read More
The post The Most Popular Instagram Hashtags and How to Use Them appeared first on AppInstitute.
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Introduction: let’s get started! This article is going to help you create your App. The top 5 tips are designed to help get you in touch with your creativity. Tips 6 to 12 will provide a useful framework for you to start creating your App, giving you a ton of resources to help you meet...Read More
The post 12 Ways to Generate New App Ideas and 25 App Ideas You Can Steal appeared first on AppInstitute.
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Black Friday is just a few weeks away, with shoppers and retailers everywhere gearing up for the event. Many have a love/hate relationship with it. On one hand, it can drive some major sales for businesses and customers can get some great pre-Christmas bargains. Yet, its popularity and size causes challenges for businesses as well....Read More
The post Black Friday by the Numbers: The Statistics Behind the Biggest Shopping Day in the World appeared first on AppInstitute.
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It’s tough being an “appreneur,” slaving away long days and nights designing the perfect app for your business that, if the mobile device gods smile down on you, will break big enough to make a positive difference in the number of people coming through the front door. You’re not looking to occupy the same rarefied...Read More
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