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Marketers today understand the importance of using email as a predominant marketing tool. After all, with 3.7 billion active email users across the globe, leveraging email marketing is one of the best ways of fulfilling their top priorities of driving conversions and generating leads. In fact, email marketing when combined with email automation can work...Read More
The post How Small Businesses Can Boost ROI through Email Automation appeared first on AppInstitute.
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Did you know that people who opt in to your mobile apps push notifications are more likely to keep using your app? But since TechCrunch reports that smartphone users use on average 9 apps a day, and statistics show that most people who download your app will stop using it within 3 months, you need...Read More
The post Push Notifications For Mobile Apps: The Ultimate Guide appeared first on AppInstitute.
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With three billion searches per month and 400 hours of video uploaded every minute, YouTube is the world’s second largest search engine. For many business owners, it’s an ideal medium for marketing. Whether you’re looking to build your brand, find new buyers or educate your customers a YouTube channel may be the answer. A lot...Read More
The post How to Create a Winning Business YouTube Channel appeared first on AppInstitute.
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Marketers are quick to recognise the opportunities presented by new consumer facing products, resources, and technology. For them, whatever product they are currently promoting is always the right product, so they are always looking, instead, for ways in which to match it to the right consumer, in the right place, and at the right time....Read More
The post Your Expert Introduction to Mobile Marketing in the Smartphone Era appeared first on AppInstitute.
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Starting a restaurant is a dream for some, who enjoy the aromas, ambience and atmosphere of the food industry. Running your own restaurant can be extremely rewarding. But it’s also hard work, and involves a lot of preparation. There’s a lot of different things to get ready and consider. The success of your restaurant hinges...Read More
The post How to Start a Restaurant – The Definitive Guide appeared first on AppInstitute.
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Black Friday was commonly known as the day where retailers would go back into the “black” following a year of operating “in the red”. At a loss, in other words. The term didn’t come into widespread use until the 1980s. Since then, the day has evolved into a key event for many businesses – across...Read More
The post Black Friday Marketing Ideas for Every Business and Budget appeared first on AppInstitute.
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It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of...Read More
The post 9 Cybersecurity Solutions for Small Business appeared first on AppInstitute.
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Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number...Read More
The post Your Complete Guide to Geofencing appeared first on AppInstitute.
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From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement...Read More
The post 5 Ways to Boost Customer Journey Optimization from Start to Finish appeared first on AppInstitute.
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According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start...Read More
The post App Monetization Strategy for Small Business Owners: Ultimate Guide appeared first on AppInstitute.
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Halloween has long been a popular celebration in the US, but in recent years the ‘holiday’ has crossed over into other markets, where – as in the US – it has shown impressive growth over the last 5-years. In the US, total spending on Halloween has grown by more than $1-billion since 2012, and Halloween...Read More
The post 11 Halloween Marketing Ideas to Scare Up Sales This October appeared first on AppInstitute.
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People decide to start their own crowdfunding campaigns for a variety of reasons. Nonprofits and individuals looking to fundraise for a specific project or in support of a particular issue have all found great success online. For nonprofit organizations, crowdfunding campaigns have also become a smart way to increase their public visibility. Huge audiences can...Read More
The post Picking a Crowdfunding Platform | 5 Essentials to Know appeared first on AppInstitute.
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Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses...Read More
The post The Most Important Metrics That Matter For Your SMB App appeared first on AppInstitute.
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Every new iPhone release and update to the iOS operating system comes with a host of new features and tricks. Many are easy to miss or hard to find among the myriad of options menus. As upgraders move on to the latest models and iOS 12, this feature provides ways to be more efficient, productive...Read More
The post iPhone Tips: 31 Ways to Make the Most of Your iPhone’s Features appeared first on AppInstitute.
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If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch...Read More
The post Shopping Cart Abandonment | 6 Best Practices to Encourage Completion appeared first on AppInstitute.
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A booking app won’t just streamline your booking process, it will help engage your customers, build loyalty, boost retention, and generate more revenue for your business. Welcome to the mobile era We live in a mobile age where we use our phones more than our computers, and the range of activities that can be done...Read More
The post Booking Apps: A necessity for your business. appeared first on AppInstitute.
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The way businesses sell their products has changed due to the rapid advancement of technology. As one of the most important invention, Internet plays a major role in changing consumer shopping behaviour. Online marketing became a thing as soon as the first browser was launched to the public in early 1990s. However, online transaction then...Read More
The post Infographic: The Ultimate Cheat Sheet for an Explainer Video Script appeared first on AppInstitute.
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This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your...Read More
The post Marketing Automation: Ideas to Improve Your Strategy appeared first on AppInstitute.
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Creating an app today is a serious business. You have an opportunity to make your business available to more people and potential customers. With an average smartphone user having an average of 35 apps on their device and using 52% of them weekly, you get a chance to attract more users. However, when you consider...Read More
The post The Definitive Guide to Creating a High-converting App Landing Page appeared first on AppInstitute.
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The Mobile App Market is one of the leading industries nowadays. Since their very first appearance, mobile apps and smartphones have evolved a lot during the last few years, attracting more and more users day by day. Despite the success of the mobile app market, there is one common issue that mobile publishers face nowadays:...Read More
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