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The fourth-quarter is underway and marketers are scrambling to get eyeballs on their content. At this time of year, competition is at its fiercest and it can be extremely difficult to get noticed. But fear not, we’ve put together a list of meaty marketing tips for you to gobble up so that you won’t feel...Read More
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In many ways, the concept of “promoting” your business gives the wrong idea. It implies that your audience are sitting passively at their computers and mobile devices, just waiting for you to push powerfully constructed marketing messages at them. It’s as if people think that marketing’s like that weird fairground game where you spray water...Read More
The post How to Promote Your Business: the Definitive Guide appeared first on AppInstitute.
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With three billion searches per month and 400 hours of video uploaded every minute, YouTube is the world’s second largest search engine. For many business owners, it’s an ideal medium for marketing. Whether you’re looking to build your brand, find new buyers or educate your customers a YouTube channel may be the answer. A lot...Read More
The post How to Create a Winning Business YouTube Channel appeared first on AppInstitute.
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Black Friday was commonly known as the day where retailers would go back into the “black” following a year of operating “in the red”. At a loss, in other words. The term didn’t come into widespread use until the 1980s. Since then, the day has evolved into a key event for many businesses – across...Read More
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It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of...Read More
The post 9 Cybersecurity Solutions for Small Business appeared first on AppInstitute.
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According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start...Read More
The post App Monetization Strategy for Small Business Owners: Ultimate Guide appeared first on AppInstitute.
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A booking app won’t just streamline your booking process, it will help engage your customers, build loyalty, boost retention, and generate more revenue for your business. Welcome to the mobile era We live in a mobile age where we use our phones more than our computers, and the range of activities that can be done...Read More
The post Booking Apps: A necessity for your business. appeared first on AppInstitute.
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You can’t hide from the enormity of social media. With estimates of there being around 2.77 billion social media users around the world come 2019, if your business isn’t currently taking advantage of this platform to target potential consumers, then you’re missing out. Instagram is one of the biggest players in today’s social media world,...Read More
The post Can Instagram Boost Business for your Takeaway? appeared first on AppInstitute.
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As a restaurant owner, one of your priorities will be to get people through the door, before they then enjoy the great food that you put in front of them. However, the question then comes as to the best way to achieve this, and with the rise of social media, channelling some of your marketing...Read More
The post How Restaurants Use Facebook to Drive Business appeared first on AppInstitute.
