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https://webnus.net - The cost of holiday decorations, food, and gifts can add up fast and significantly damage an average person’s budget. In fact, according to the National Retail Federation (NRF), despite the ongoing coronavirus, consumers plan to spend an average of $997.79 on gifts and holiday items. To keep the costs down, many of them will take advantage of coupons. Studies have shown that customers tend to spend 25% more than normal when they have a coupon. In addition, nearly 50% of customers make a purchase sooner and more than 35% of them are likely to purchase more items with a coupon. As more businesses turn to coupons to increase their sales, it’s time to explore some coupon marketing strategies and prepare for the holiday season. Coupon Marketing Strategies Experiment with Different Types of Deals You Offer The discounts you offer will largely depend on the financial effect they have on your business. Will they help you make more sales? Or will you end up losing money? Offering 15% off the first purchase sounds great, but you need to think about what effect it has on your bottom line. Another thing to consider before launching a discount is your audience and their expectations. The best way to learn more about your customers is through surveys. Based on the results of your survey and customer feedback, other types of deals might include: Free gift with purchase An opportunity to win a contest/giveaway Share a referral Free shipping Abandoned cart savings Customer preferences are likely to change over time, so be sure to experiment with different types of deals. Use Limited-Time Offers to Maximize Sales A limited-time offer is any kind of deal or discount a buyer can get if they make a purchase from you during a certain time period. In fact, limited-time...

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