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Burger King Trolls McDonald’s With Epic Marketing Stunt At 'IT' Movie Premiere

Posted By fershid 1560 days ago on Advertising - Stephen King’s ‘IT’ stars a frightening clown that reminded Burger King Deutschland of their competitor McDonald’s mascot. So they decided to turn the film’s pre-premiere in Germany into the longest running ad for Burger King.

At the end of the movie, right before the credits, they projected two spotlights onto the screen. The first one read “The moral is: Never trust a clown.” followed by the Burger King Logo in the second spotlight. Watch here.

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