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https://digitalsynopsis.com - Ogilvy Istanbul has come up with a brilliant campaign for Post-it that highlights the artists, designers, and creatives who spend sleepless nights honing their craft. The 3-ad series features illustrations of an architect, a musician, and a designer working late into the night while everyone else has left the office or is asleep.

The yellow light of their office/studio matches the iconic yellow color of Post-it sticky notes. The tagline reads, “Bright ideas are worth to remember.” Check out the ads here.