Story Details
Finding a Lean Marketing Strategy That Works in Tough Times
https://www.smbceo.com -
The post Finding a Lean Marketing Strategy That Works in Tough Times appeared first on SMALL BUSINESS CEO.
Everywhere you look these days, it seems marketing budgets are being slashed and teams are finding themselves having to do more with less.
Meta losing two thirds of its value is a microcosm of a larger problem: paid advertising is facing issues on many fronts, with Twitter and Meta in a mess, and Apple’s change to their privacy policy leaving vendors disappointed with results from paid online ads. With the ever-present “recession” looming (even if it is the by-product of someone sneezing and everyone panicking) companies are becoming twitchy. Marketing strategies, more than ever, need to be delivering for a lower cost.…
Everywhere you look these days, it seems marketing budgets are being slashed and teams are finding themselves having to do more with less.
Meta losing two thirds of its value is a microcosm of a larger problem: paid advertising is facing issues on many fronts, with Twitter and Meta in a mess, and Apple’s change to their privacy policy leaving vendors disappointed with results from paid online ads. With the ever-present “recession” looming (even if it is the by-product of someone sneezing and everyone panicking) companies are becoming twitchy. Marketing strategies, more than ever, need to be delivering for a lower cost.…
Submit a Comment