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https://webnus.net - In whatever business you are, you wouldn’t want to overspend. It is imperative in turbulent times. As governments worldwide raise interest rates, inflation is bound to go up. It would impact your marketing budgets. In the last two years, we saw businesses go through a roller coaster ride as the pandemic hit the world. Business entities were forced to cut down their marketing and other budgets.   Cut Your Business Marketing Costs So how do you cut your marketing costs? Find out in this article.   Review Your Marketing Budget One of the effective ways to cut down your marketing budget is first to review your marketing costs. You may split this into broad heads of marketing- content marketing, social marketing, email marketing, social media, SEO, SEM, etc. Then run an output and variance analysis on all these heads. This exercise will give you a comprehensive analysis of your current state of affairs. In some instances, you’ll see areas where you’re overspending.   Rationalize your Team Cost and Outsource You may also want to rationalize your team to cut down on costs. During the pandemic, remote work has helped many organizations cut down on office rental costs. Outsourcing also helps in this regard. Explore various marketing tools like AdBraze, which can help boost your website and marketing needs.   Review Your Customers Filter down your customers. You may be overspending on customers who don’t stick around for long. Or maybe, targeting geography, which has not been producing results for long. As you see, the results come out of the geographies, which are not yielding results.   Cut down the Marketing Channels Narrow down and go thin on some of the marketing tools and channels. For instance, writing blogs may not be worth your time when you’re in a state of...

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