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What’s in a Name: Choosing the Right Name for Your Business

Posted By Webnus on Blogging - There seems to be a split opinion on the importance of choosing a name for your business.  Some experts list this as a do or die step to being successful, while others advise picking a name quickly and concentrating on building quality products and services. Choosing the Right Name for Your Business Whether or not you think it is vital to have a great name for your business or you just want to pick one and get on with it; here are some key points to consider as you choose a new business name. Keep it Simple A good business name should be short, simple, and easy to remember.  Names that are overly long, similar, or complicated won’t stand out in the minds of your customers. Availability Remember to search to see if there is already someone using your proposed company name to sell a similar product or service. While you are at it, for each business name you are considering, you should: Check to see if the domain matching the name you are considering is available; Check all social media to see if the relevant social media accounts are available; and Do a trade-mark search. It seems like a lot of work, but all of these searches are relatively easy and won’t take long at all. Lost in Translation If you are operating in more than one country, remember that sometimes words mean one thing in one language, and something completely different in another.  A quick internet search should let you know if you have inadvertently taken a misstep. For example, the word “bimbo” is unflattering slang in America, but in Italian, it means “little boy”.  Another example of this is “Lemon Auto Group”.  The owner nostalgically named his new car dealership in memory of the lemon tree back on his grandparent’s farm in...

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