http://www.osiaffiliate.com - Lead nurturing is different from traditional marketing because it focuses more on old customers than new ones. Traditional marketing is about getting the word out about a business. It is about getting as many people on board. It is about getting as many sales as you can possibly can. Lead nurturing is about treating your customers well after the sale. It is a process of creating repeat customers or fans who will be willing to buy from a brand again and again over time.