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Why is Pinterest a Great Social Media Channel for Your Business?

Posted By Lisapats on Social Media - The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook.

(And that’s even with the overall usage of Pinterest having recently gone down as everyone has been out and about and not online.)

Remember the old pin boards made into collages? Well today Pinterest is an online pinboard doing the exact same thing. Users love to save their favorite recipes, images, products, etc. on their pinboards. Some people keep their “wish lists” on a Pinterest board.

Pin Boards are categorized for easy searching and finding.

Not only that but the pinned images take you to the other places online to use a recipe, read a longer version of the image’s post, or to make a purchase.

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