https://www.octopusintelligence.com -
Competitor pricing is something we are often asked about. It’s a critical aspect of any business, influencing market positioning, customer perceptions, and profitability. Delving into competitors’ pricing strategies is essential to gain a competitive edge.
https://www.octopusintelligence.com -
Do you want to get an edge over your competition? Do you want to drive more growth and gain more market share? If so, you need to understand the concept of competitive advantage and how to gain one.
https://www.octopusintelligence.com -
Standing out from the crowd is hard in our highly competitive and ever-so-noisy business landscape. But it’s also crucial for your long-term success. Traditional competitors are pecking away at your profits, and alternative solutions are getting in the way of your profits and threatening your bottom line.
https://www.octopusintelligence.com -
A competitive advantage is a set of factors allowing you to outperform competitors.
https://www.octopusintelligence.com -
Entrepreneurs are being asked to build a vision and a plan for the future, which is unknown. Over the next six months, you may be unable to predict how things will play out next month. And much less plan for the future over the next six months or several years.
https://www.octopusintelligence.com -
In today’s business landscape, it’s crucial to have a clear understanding of your competitors. Analyse your competitors to understand their strategies, product offerings, and marketing tactics.
https://www.octopusintelligence.com -
This is the first article by our darknet and cyber threat team leader Gabe Roszak. Welcome, esteemed readers, to the intriguing realm of the Darknet! Something often not talked about on a competitive intelligence blog.
https://www.octopusintelligence.com -
Disruption is a shift in ‘business-as-usual’, and it is a change in money flows and value propositions. It usually spells trouble if you are not ready. This article offers the signs your industry is being disrupted and how competitive intelligence helps.
https://www.octopusintelligence.com -
How Competitive Intelligence Thinking Helps Tech Companies (And Others) Could Avoid The Effects Of A Recession In 2023.
https://www.octopusintelligence.com -
Whenever you hear about a major company going into administration, you often think about why this happened and why didn’t they respond to the situation.
https://www.octopusintelligence.com -
Understanding your competitors is crucial when looking at your sales planning process. Investing time in researching them will allow you to reduce surprises in your sales planning.
https://www.octopusintelligence.com -
Disruption is often hard to see until it is too late. And there are many examples of this. Consider the demise of Encyclopaedia Britannica, Kodak, Woolworths, ToysRus and Borders books.
https://www.octopusintelligence.com -
A novelty product can be tomorrow’s disruptor, especially if ignored in its context. You will have heard the story about the demise of Kodak. This article asks why context is critical in competitive intelligence analysis of innovation.
https://www.octopusintelligence.com -
There’s an abundance of too much historical competitor data and assumptions in business, and this, combined with little insight into their competitors’ future actions, is dangerous. The power of competitor analysis is to acquire valuable insights to enhance competitive advantage
https://www.octopusintelligence.com -
The first gladiatorial games recorded in Rome took place in 264 BC when the sons of Decimus Junius Brutus organized an event for their recently deceased father. Today, we have a modern version:
https://www.octopusintelligence.com -
Anyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in creating value propositions for various customer segments over the years and developing clear strategies to implement them.
https://www.octopusintelligence.com -
In the cutthroat business world, rivalry makes it easy to become consumed. Constantly analysing and critiquing your competitors’ every move. We tirelessly search for their flaws, hoping to capitalise on their mistakes.
https://www.octopusintelligence.com -
In a time now long behind us, Bob Dylan referred to the ‘times they are a changing “Come, Senators, Congressmen, please heed the call don’t stand in the doorways and block up the halls.” This article implores you to use competitive insight to ride the changes rather than trying to hide away
https://www.octopusintelligence.com -
You must have a solid competitive positioning strategy in today’s crowded, competitive markets. The art of competitive positioning involves the following:
Identifying your company’s unique value proposition
Mapping your competitive landscape
https://www.octopusintelligence.com -
Competitive intelligence is a crucial aspect of modern business strategy, as it enables you to understand the market better, anticipate the actions of competitors, and stay ahead of trends. However, as with any tool, there are both benefits and drawbacks associated with competitive intelligence.
