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On Thursday morning, EU leaders came together in Brussels to discuss a new €50-billion aid package for Ukraine, which had previously been vetoed by Hungarian Prime …
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Waking up with a dry mouth every once in a while is relatively common. “Occasional dry mouth during sleep is fairly normal and benign as our …
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Designing a website for better conversions is a difficult task. You need to keep in mind what customers would be looking for when opening your website, and try to make information as accessible as possible. You should also maintain a good user interface so customers would not be confused with the pile of information presented to them. So user experience is important here. And to make matters even more complicated, you want to incorporate elements that produce trust and make doubtful customers quit switching between your website and your competitors' websites. Now instead of relying on guess work, designers can use actual customer data in their designing process. Customer intelligence is the act of gathering data from customers and analyzing it to gain useful insights into customer preferences and pain points. Let’s find out more about the types of data that can be used to improve website conversions, and how they could be used properly. Types of Customer Data that Companies Track for Websites Companies track many customer data-points to enhance user experience and improve website conversions. While some data can be gathered through internal documents, databases, and CRM systems, businesses also use data collection tools to supplement this information. Behavioral Intelligence Businesses use this data to understand customer habits and perform trend analysis. You can also use it to gauge customer engagement. For online businesses, this means tracking metrics such as number of pages viewed, amount of time spent on the website, click-through rate, lead magnet download count, etc. Furthermore, you also need to record from where a customer has landed on your website. This provides insights into the effectiveness of your marketing campaigns and enables you to manage your resources. This can be done by monitoring referral URLs. Customer Demographic Intelligence Users often leave a webpage within...
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Following pressure from climate activists, the Biden administration announced a freeze on new liquefied natural gas (LNG) export permits while it examines their effects on climate …
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According to statistics released by the FBI, reported hate crimes in the U.S. in 2022 were up year over year both in terms of incidents as …
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This Cinnamon Roll Donuts Recipe combines the classic flavors of cinnamon rolls in fluffy donut form. Once baked and cooled, these donuts are coated in cinnamon …
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\Make this easy Valentine’s Day charcuterie board for your romantic stay at home date night. Here’s a twist on a classic charcuterie and it’s perfect for …
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Whether you’re an adrenaline junkie or just want to get a taste of the otherworldly, there’s a creepy corner of the world waiting for you. Here’s …
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Wasittha says, “Hello, Laura! I’m a big fan, and thank you so much for providing good financial information. I’m starting a local cottage business creating freeze-dried …
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Everybody knows the most important part of the bedroom is the bed. But how do you extend the warmth and coziness of your mattress and bedding to the rest of …
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Imagine an image-free newsletter. It’s all text and CTA. Your immediate reaction would be to quit the email and look for better emails from “better, more serious brands” in the inbox. Why the quotes? That’s the conclusion you’d draw from such emails. It instantly directs the recipient’s attention to the brand. The attention is negative and often the last of its kind. The next time the brand sends an email, the user will not bother to open it, and rightly so. That’s the power of images. And yet, adding images is not enough. You must have a strategy to back up your action. Boost Email Engagement with Effective Image Strategies in Newsletters In this post, we will look at ten such strategies to leverage images to the hilt and boost email engagement. Let’s begin! Always Remember to Add ALT Text Many popular email clients don’t support images by default. In the absence of images, the ALT text explains what the image is about. For instance, consider the following Mailchimp email newsletter template with and without ALT text. Source: Mailchimp The first image is without ALT text. The client doesn’t support the image, so it’s blank. The second image provides a descriptive ALT text, letting the viewer know what the image shows. Use High-quality Images in Newsletters To really nail it home: there is no alternative to high-resolution images. You either use high-res images or you don’t. Low-res images look spammy to users. Here is a vivid example of the use of high-quality images in a newsletter. Source: Really Good Emails Pay Attention to Image Size Best Practices Here is the tricky part. We stressed the importance of using high-res images. At the same time, you need to stick to image size recommendations. Generally, email clients don’t support wide templates. The...
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Auto insurance is one of the most common types of insurance in the U.S. Nearly all states require drivers to have liability car insurance covering a …
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The National Statistics Bureau of China has released the latest population figures which show that the Chinese population has shrunk for the second time in a …
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For the first time, scientists have succeeded in mapping the largest deep-sea coral reef in the world, which runs hundreds of miles off the Atlantic coast …
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When you have a business and want to delve into the digital world to conquer that SERP with your brand, perhaps the easiest way is to start with yourself. For example, we often form a first impression of someone based on their dress or behavior. Let's imagine for a moment that WordPress creates the first impression in the digital world, but also the last. All roads lead to Rome, as they say in the real world, but in the digital world, we say that all roads lead to WordPress. But what should we do about it? Are there any tricks, magic, or something useful for infiltrating with the help of WordPress? There is. Let's jump into the rabbit hole, like Alice in Wonderland, and start exploring the infinitely intriguing world of digital systems. What Sets WordPress Apart? With over 43% of all websites on the internet running on WordPress, the platform has become well-known in the digital world. Since its humble beginnings as a blogging platform in 2003, it has developed into a powerful Content Management System (CMS) that is utilized to create dynamic websites, e-commerce sites, and even mobile applications. What is the distinguishing feature of WordPress, then? One significant benefit is that even non-techies can create and manage their own website thanks to its user-friendly design. And guess what? There are tons of free and paid themes and plugins to play around with, giving you endless options to customize your site for any look or business vibe. On top of that, WordPress is always leveling up with regular updates and improvements, staying in sync with the latest web tech. That means your website is always rocking the newest features, putting you ahead of competitors stuck in the past. Beyond being easy to use and always getting better, WordPress...
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Sailors assigned to Explosive Ordnance Disposal Group 2 recover a Chinese high-altitude surveillance balloon off the coast of Myrtle Beach, South Carolina, Feb. 5, 2023. Image …
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Many Americans are finding tiny houses, or those that measure several hundred square feet in size, are a welcome way to live. They can be both …
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In an unprecedented year for elections, false information is one of the major threats that people around the world will face according to experts surveyed for …
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As hurricanes, drought and the other symptoms of our climate crisis become increasingly present in our daily lives, many of us are looking for ways to …
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Whether it be rent, equipment, or office supplies, small business owners are no strangers to expenses. And with every employee you add to your business, your payroll expenses …
