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You must have a solid competitive positioning strategy in today’s crowded, competitive markets. The art of competitive positioning involves the following:
Identifying your company’s unique value proposition
Mapping your competitive landscape
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Anyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in creating value propositions for various customer segments over the years and developing clear strategies to implement them.
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The first gladiatorial games recorded in Rome took place in 264 BC when the sons of Decimus Junius Brutus organized an event for their recently deceased father. Today, we have a modern version:
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There’s an abundance of too much historical competitor data and assumptions in business, and this, combined with little insight into their competitors’ future actions, is dangerous. The power of competitor analysis is to acquire valuable insights to enhance competitive advantage
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A novelty product can be tomorrow’s disruptor, especially if ignored in its context. You will have heard the story about the demise of Kodak. This article asks why context is critical in competitive intelligence analysis of innovation.
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Disruption is often hard to see until it is too late. And there are many examples of this. Consider the demise of Encyclopaedia Britannica, Kodak, Woolworths, ToysRus and Borders books.
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Understanding your competitors is crucial when looking at your sales planning process. Investing time in researching them will allow you to reduce surprises in your sales planning.
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Whenever you hear about a major company going into administration, you often think about why this happened and why didn’t they respond to the situation.
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How Competitive Intelligence Thinking Helps Tech Companies (And Others) Could Avoid The Effects Of A Recession In 2023.
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Disruption is a shift in ‘business-as-usual’, and it is a change in money flows and value propositions. It usually spells trouble if you are not ready. This article offers the signs your industry is being disrupted and how competitive intelligence helps.
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This is the first article by our darknet and cyber threat team leader Gabe Roszak. Welcome, esteemed readers, to the intriguing realm of the Darknet! Something often not talked about on a competitive intelligence blog.
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In today’s business landscape, it’s crucial to have a clear understanding of your competitors. Analyse your competitors to understand their strategies, product offerings, and marketing tactics.
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Entrepreneurs are being asked to build a vision and a plan for the future, which is unknown. Over the next six months, you may be unable to predict how things will play out next month. And much less plan for the future over the next six months or several years.
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Do you want to get an edge over your competition? Do you want to drive more growth and gain more market share? If so, you need to understand the concept of competitive advantage and how to gain one.
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Our client, the CEO of a well-known firm of UK financial advisors, wanted to know how to bring the efficiencies of technology into their business and improve their competitive advantage. This case study offers an example competitive intelligence financial services project.
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Competitive intelligence is actually not that complex.
Made more complicated by experts, platforms, and databases. And yes, sometimes academics.
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Sometimes we must stop and think in our quest for knowledge in the sea of endless information. Analyse what’s going on and what’s not going on.
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A well-crafted marketing strategy is essential for success in the ever-evolving business world. However, having a strategy alone is not enough. Regular analysis ensures effective tactics yield desired results. This post will guide you in analysing your marketing strategy for optimal performance.
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If you’re not constantly evolving, you’re falling behind, and this brief article asks why competitive intelligence is about winning more sales.
Your competitors are always looking for an edge in the market.
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How To Preserve Critical Thinking With New Technologies And Mass Media Hysteria
We are in an era where technology reigns supreme. Our ability to think critically and engage in challenging thought processes may be slipping away. Increasing reliance on technology in our lives means we must keep our thinking in check. It’s essential to reflect on the potential consequences of this dependency.
